11 Digital Marketing Skills You Should Master

Ahrefs April 20, 2022
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Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. Through our videos, you'll learn how to grow organic traffic on Google, improve visibility on YouTube, and establish your online presence through various marketing channels. Whether you’re an absolute beginner to search engine optimization or an industry expert, you’ll find helpful tutorials on topics like keyword research, link building, content marketing, technical SEO, YouTube SEO, Google ads, and basically anything relevant to digital marketing today. In addition to tutorials, we share case studies from our own marketing experiments with complete transparency. As one of the world's leading SEO tools, we proudly stand behind our petabytes of data that powers our software and drive our marketing strategy. We hope you'll gain value from our videos and join our community of digital marketing professionals.

Video Description

In this video, you'll learn 11 in-demand digital marketing skills to that are important to develop for your digital marketing career. *************************************** Additional Digital Marketing Resources How I Would Learn Digital Marketing (If I Could Start Over) ► https://www.youtube.com/watch?v=e8wJBq6vOAI How to Start a Career in Digital Marketing (Step-by-Step) ► https://www.youtube.com/watch?v=bG-AL2Hd6Cc Digital Marketing for Beginners: 7 Strategies That Work ► https://www.youtube.com/watch?v=wZZnxXyES80 Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs *************************************** Digital marketing skills can be separated into two categories: hard skills and soft skills. Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills. Being a good digital marketer requires having both sets of marketing skills. People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important. In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing. Let’s get started with the hard skills. Those are: ► Copywriting skills ► SEO ► Data analysis and interpretation ► User experience ► Expertise with Google Sheets Watch the video to learn more about why these are important and how to get better at them. Next are the soft skills that include: ► Communication ► Problem solving ► Creativity ► Teachability ► Self-motivation ► Dependability Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing. Timestamps 0:00 Intro 1:38 Copywriting 2:15 SEO 2:51 Data analysis and interpretation 3:45 User experience 4:39 Expertise with Google Sheets 5:18 Communication 6:12 Problem solving 7:26 Creativity 8:37 Teachability 9:21 Self-motivation 10:10 Dependability #digitalmarketingskills #digitalmarketing #marketing Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ► https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs