How Chinese Luckin Is Taking On Starbucks In the U.S.

Video Description

Luckin Coffee, the chain that quickly overtook Starbucks in China, has opened its first U.S. locations in New York City. While the company, founded in 2017, is expected to expand rapidly, it has already lived through a major fraud scandal and bankruptcy in its home market. So now the question is: can it pose a real risk to major domestic coffeehouse chains like Starbucks? Watch the video to learn about how Luckin Coffee is taking on the U.S. Chapters: 0:00 Introduction 0:50 Chapter 1: Rise, fall, and rise again 3:35 Chapter 2: Business model 6:08 Chapter 3: Taking on Starbucks Produced, shot, and edited by: Ryan Baker Animation by: Mallory Brangan, Emily Park, Jason Reginato Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stand out, grow your network, and get more job opportunities? Sign up for Smarter by CNBC Make It's new online course, How to Build a Standout Personal Brand: Online, In Person, and At Work. Sign up today: https://cnb.cx/4nUBgbA Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Chinese Luckin Is Taking On Starbucks In the U.S.