How Small Business Can Beat the Larger Competition - 10 Winning Strategies for Success
Philip VanDusen
@philipvandusenAbout
About Philip... With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked for some of the world's most successful global retailers, consumer products companies and branding firms. He brings to his clients and followers a unique blend of expertise gained from leading creative teams from both the client-side and agency-side perspectives. As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip’s agency specializes in brand strategy, graphic design and marketing for an international roster of clients. Previously, Philip served as VP of Design for Global Snacks at PepsiCo, VP of Design at Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include Pepsico, P&G, Kraft Foods, Merck, Petsmart, Safeway, Chevron, Levi's Strauss & Co., Microsoft, Campbell’s and Johnson & Johnson among dozens of others.
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Video Description
If you are an entrepreneur or a small business owner, one of the biggest challenges you face is how to beat your competition. You would think that larger competitors have the advantage in just about every way when it comes to winning in business, but that isn’t the case. There are several powerful differentiation strategies small businesses can leverage to beat the larger competition. In this video, I share 10 of those strategies, using real-life examples of companies that are winning using them and exactly how you can put them into action in your business. #branding #marketing #business #entrepreneurship SUPPORT MY WORK ON YOUTUBE! https://www.philipvandusen.com/support WEBSITE: https://www.philipvandusen.com BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse BRAND DESIGN MASTERS Facebook Group https://www.facebook.com/groups/branddesignmasters BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting VERHAAL BRAND DESIGN on Facebook: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ TWITTER: https://twitter.com/philipvandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ LINKEDIN: https://www.linkedin.com/in/philipvandusen/ YOUTUBE: http://www.youtube.com/c/philipvandusen PINTEREST: https://www.pinterest.com/philipvandusen/ BEST ADOBE CC TRAINING VIDEO COURSES Bring Your Own Laptop with Daniel Scott https://byol.me/philip GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen ____________________________________________________ This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
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