【粵語】- IKEA - 宜家背後的黑暗真相：納粹、木屑傢具、同埋令你破產的心理陷阱｜IKEA瘋狂真實故事

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你有冇諗過，點解每次入宜家只係想買一樣嘢，出嚟手上係四袋、張卡係奄奄一息？ 呢個唔係意外。係設計嚟㗎。 宜家係全球最大家具零售商，每年賣出超過500億美元嘅嘢。 但係佢背後嘅故事，比你想像中更加瘋狂—— ✦ 創辦人英瓦爾•坎普拉德，六歲開始做生意 ✦ 17歲創立IKEA，由一間農場棚屋起家 ✦ 被整個瑞典家具行業聯手封殺，越打越強 ✦ 平板包裝嘅發明，係因為有個員工唔想搬嘢 ✦ 創辦人有納粹背景，引發全球軒然大波 ✦ 公司被指控逃避數十億美元稅款 ✦ 涉嫌強迫勞動醜聞 ✦ 但係……技術上係全球第四大慈善機構？ 呢條片會同你講晒宜家嘅完整故事 - 由一個德國農場嘅悲劇，到改變全世界嘅商業帝國。 留言話我知：你上次入宜家原本預算幾多，最後花咗幾多？ #宜家 #IKEA #商業故事 #創業故事 #英瓦爾坎普拉德 Photo Credit “Ingvar Kamprad Haparanda June 2010” by Ministry of Enterprise, Energy and Communications of Sweden / Sandra Baqirjazid Licensed under Creative Commons Attribution 2.0 (CC BY 2.0) Source: Wikimedia Commons “IKEA founder Ingvar Kamprad shakes hands with Hans Ax, IKEA's first store manager, 1965.” Public Domain – Source: Wikimedia Commons. “IKEA furniture display in HK Homesquare 2018” by Wpcpey – Licensed under CC BY-SA 4.0. Source: Wikimedia Commons. Modified from original (if cropped). “IKEA Anderlecht self-serve warehouse (DSCF3734)” by Trougnouf Licensed under Creative Commons Attribution 4.0 (CC BY 4.0) Source: Wikimedia Commons Modified from original (if cropped). HK KTD 九龍灣 Kln Bay MegaBox mall shop 宜家傢俬 IKEA furniture in April 2022 Px3 31” by GACWLUBOR HAMUIG – Licensed under CC BY-SA 4.0 Source: Wikimedia Commons Modified from original (if cropped). “IKEA-Sendai- Japan03” by Kirakiraouji Licensed under Creative Commons Attribution-ShareAlike 3.0 (CC BY-SA 3.0) Source: Wikimedia Commons Modified from original (if cropped). “LED lamp display at IKEA Hong Kong” by Hoilnawoms Licensed under CC BY-SA 4.0 Source: Wikimedia Commons Modified from original (if cropped). German civilians in Eger (Cheb) giving the Nazi salute as **Adolf Hitler enters the Sudetenland after the **Munich Agreement, October 1938. Photo: German Federal Archives (Bundesarchiv), Public Domain, via Wikimedia Commons. “Neo-Nazism in Russia (2010)” by Vitaliy Ragulin Licensed under CC BY-SA 3.0 Source: Wikimedia Commons Modified from original (if cropped). “IKEA ownership template 2023” by BrandonXLF and SixTwoEight Licensed under CC BY-SA 4.0 Source: Wikimedia Commons Modified from original (if cropped or edited). “Bill & Melinda Gates Foundation NE” by Sea Cow Licensed under CC BY-SA 4.0 Source: Wikimedia Commons Modified from original (if cropped). “The Bill & Melinda Gates Foundation is one of the largest private philanthropic organizations in the world.” Photo: International Trade Administration, U.S. Department of Commerce – Public Domain – via Wikimedia Commons. “Snus-LW” by EC-Lou Licensed under CC BY-SA 3.0 Source: Wikimedia Commons Modified from original (if cropped). “Commerce de tabac à Neuchâtel (Suisse) en 2020” by Ghiowd3 Licensed under CC BY-SA 4.0 Source: Wikimedia Commons Modified from original (if cropped). 本影片內容只作教育、評論及分享用途，並不構成任何投資、財務或法律建議。 影片所涉及嘅品牌、公司、人物資料，均來自公開來源，已盡力確保準確，但無法保證最新或完全正確。 如有雷同，純屬巧合。 👉 記得 Like、Subscribe 同打開小鈴鐺！ 👉 支持我：Buy Me a Coffee - 請我飲杯咖啡 buymeacoffee.com/1927mrwang Canon in D Major by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100301 Artist: http://incompetech.com/