Advertising Masterclass 2024: Ft. @tanmaybhat at Masters’ Union

Video Description

If you had the rare opportunity to get mentored by a famous Indian YouTuber with over 4 million subscribers, would you say yes? Our students jumped at the opportunity!! We are excited to share that renowned comedian and scriptwriter @tanmaybhat : co-founder of the evergreen @allindiabakchod joined us recently for a #marketing #masterclass. In addition to mentoring our students, Tanmay also judged a 24-hour marketing challenge alongside Aman Gupta: Sharktank India judge and co-founder of @boAt-lifestyle. Watch the full video to learn Tanmay Bhat’s secret marketing hacks that turn good content into great content! To engage and learn from top industry practitioners like Tanmay, apply to the Programmes at Masters' Union. Explore our Programmes here: https://mastersunion.org/?utm_source=YouTube&utm_medium=Partnership&utm_campaign=Tanmay+Masterclass Chapters: 1:35 - Social Media’s Impact on Brand Building 2:03 - Consistency & Reinvention in Branding 3:05 - Zomato’s Success Story 4:19 - Importance of Having a Unique Brand Style 5:05 - Overlaps Between Product & Marketing 7:12 - Virality: Engagement & Shares 9:01 - Types of Content People Share 13:14 - Creating a Viral Campaign 15:33 - Respecting Ad Budgets & Time Constraints 17:07 - Standing Out Immediately 19:07 - Importance of Celebrities & Interesting Visuals/Audio 20:42 - Incongruence: The Key to Engagement 24:48 - The Role of Budget in Advertising 28:04 - Crafting Brand Communication 30:45 - The Power of Trusted Feedback 35:05 - Consistency and Expertise 36:44 - Balancing Data and Creativity 43:43 - Future of Advertising 49:07 - Journey From Content to Ads Follow us on: Discord - https://discord.com/invite/NBCbS9cJHD LinkedIn - https://in.linkedin.com/school/mastersunion/ Instagram - https://www.instagram.com/masters.union/ Twitter - https://twitter.com/themastersunion/ Facebook - https://www.facebook.com/themastersunion/ #mastersunion #mba #podcast #business #bschool