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AI x 數據 x OMO：AI 時代品牌會員經營新戰局｜BN LIVE

數位時代Official • December 3, 2025
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數位時代Official

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《數位時代》是台灣最具影響力的科技財經媒體，聚焦於最新的科技、網路、創業、數位行銷等議題的最新趨勢。 我們總是引領市場脈動，透過領先的創新思維，透過多元型態經營嘗試最新的媒體經營方式，期待開創更多的可能性！ － 👇追蹤我們👇 📰數位時代網站：https://www.bnext.com.tw 💻Facebook粉絲專頁：https://www.facebook.com/bnextmedia/ 📱追蹤IG：@bnext_official － 整合行銷專案洽詢 電話：02-27070657 ext 310 信箱：[email protected]

Latest Posts

【數位時代Podcast】EP221影音版｜從黃仁勳CES演講看2025年AI機會 ft.趨勢專家簡立峰
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【數位時代Podcast】EP221影音版｜從黃仁勳CES演講看2025年AI機會 ft.趨勢專家簡立峰

數位時代Official11 months ago

Video Description

AI 不只改變了消費者的購物行為，也正在改寫品牌經營的核心思維。 從行銷自動化、CDP到生成式AI，數據科技正讓「會員經營」進化為一場智慧競賽。 本集聚焦分享 AI 在全通路與MarTech中的最新應用，品牌該如何善用數據打造「個人化互動」、提升會員終身價值（LTV）？當AI能預測消費行為、主動對話、甚至自動生成內容，企業該如何調整策略、團隊與技術架構，跟上這波AI浪潮？ 📍節目精彩重點： ✅AI改變會員經營遊戲規則：從「大量撒網」到「精準互動」，品牌如何用AI重塑與顧客的關係？ ✅三大AI應用場景實戰解析：AI分眾、智能推薦、客戶週期管理，讓行銷團隊真正提升轉換率 ✅行銷與技術的整合革命：MarTech不只是工具，更是策略、組織與人才全面升級的關鍵 關於數位時代Live👉 https://reurl.cc/jrn2ym 報名12/10 直播【Bot Everywhere：百工百業機器人，全面啟動！】👉 https://reurl.cc/Vm4rX5 🔥【2025 MarTech 行銷科技高峰會】火熱報名中🔥 👉 https://edm.bnext.com.tw/martech-trends/

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