Amazon Ads: Exact Match Fails in Q4... Do This Instead (Amazon KDP)

Video Description

🧠 Get Your Ticket for the Las Vegas Event: https://elite.drivenpublishers.com/publishing-mastermind-las-vegas [ONLY A FEW TICKETS LEFT] 🏆 Find out more about DPE, my Elite Community: ► https://elite.drivenpublishers.com/application 👉🏼 Join our FREE Skool Community with 3.000+ other publishers: https://www.skool.com/self-publishing-entrepreneurs-9850 In this episode, I sit down with Gerald Confienza, who explains why exact match quietly drains budgets in Q4—and the lower-risk ad structure that actually wins the season without bloating CPCs. In this interview, you’ll discover: ✅ When exact match does make sense (high budget, fully optimized listing, scale to 5k→1k BSR) ✅ The safer Q4 stack: lottery autos → grouped broad → single-ASIN exact (only for proven winners) ✅ How “predatory” bidding works in Q4—and how to avoid playing a losing game ✅ The ideal Q4 timeline: push late Oct → be visible by mid-Nov → harvest in December ✅ Practical budget pacing (e.g., ~€/$500 late Oct, ~€/$1,000 Nov, ~€/$1,000 Dec) ✅ Why most ROI drops are self-inflicted—and Gerald’s Oct 15–Nov 15 “investment window” ✅ Pick 3–5 winners and double down (why broad pushing beats spraying budget) ✅ Daily control inside the Targeting tab: pause 10-click/0-sale targets; raise bids on proven winners ✅ What not to tweak around Black Friday/Prime Days (and why consistency wins) ✅ Realistic returns by niche: 2× for newer catalogs…up to 10× for giftables done right Follow along as Gerald shares the exact pacing, structures, and day-to-day filters you can implement today—so you keep your ads profitable when everyone else is overspending. Timestamps: 00:00 Why Exact Match Burns Cash in Q4 01:41 When Exact Works (and When It Doesn’t) 03:15 Predatory Bids: Competing Without Bleeding 04:56 The Safer Q4 Structure (Step-by-Step) 06:21 Q4 Timeline: Launch Late Oct, Win Nov 09:38 Expected ROI Dip Window (Oct 15–Nov 15) 14:04 Daily Control: Targeting Tab Filters That Win #selfpublishing #amazonkdp #kdp #kindlepublishing **The material shared on this channel is designed for educational and informational purposes only. I cannot promise any specific financial outcomes as a result of applying the strategies and ideas discussed in this video. This content does not constitute financial or investment advice. It’s crucial that you conduct your own research and make well-informed decisions. Your success will rely on your commitment, effort, experience, and knowledge. Although I aim to provide accurate information, I cannot ensure that all websites or resources mentioned in this video are without errors. By viewing this video, you acknowledge that you will not solely rely on the information provided here.**