Answer Engine Optimization (AEO) Is the New SEO with Ethan Smith

Video Description

In this video, our CEO, Ethan Smith, breaks down how Answer Engine Optimization (AEO) is growing and rapidly merging with SEO. Key Takeaways: - AEO Is The New SEO: ChatGPT, Perplexity, Gemini, and other chat surfaces now use search to power answers. AI chat is converging with search. - AEO Topics: AEO topics are clusters of questions that a single page targets. So, rather than targeting single questions, each landing page should target hundreds of questions with similar intent. - Question Types: Just like in SEO, AEO has head, mid-tail, and long-tail questions. Each has different optimization strategies. Not all questions show products in the answer. Focus on Product Questions that suggest products in the answer. - The 5% of AEO: Most work in SEO and AEO is wasted and drives no impact. But a small number of strategies can drive outsized impact. Focus on The 5% of AEO. - Evaluate & Reproduce Results: Beware of fake case studies and blog posts. Test and validate strategies to verify that they do indeed drive impact. The content of this video is designed to help SEO professionals, content marketers, and digital teams adjust to the growing role of AI in search. To see which AEO tool fits you best, check this out: graphite.io/five-percent/aeo-tools