Arcade: Empowering Teams with Interactive Storytelling

Video Description

Storytelling is how we share ideas, create connections, and make sense of the world. Compelling stories go a step further — they capture attention and make you feel something. Telling a compelling story is an art. Making it visually sophisticated further complicates the process. Adding resources to design, polish, and edit is time-consuming and expensive. Today, companies expect to shoulder this burden because they know that visual storytelling is critical to bringing a powerful product story to life. It’s a cost of doing business that didn’t sit right with Caroline Clark, who understands the value of visual storytelling, and wants more people to have access to do it well. It’s what led to the creation of Arcade. With a Chrome extension and desktop app, thousands of Arcade users record workflows, polish with features like pan-and-zoom and AI-powered voiceovers, and edit and share their Arcades wherever their audience is—from websites to emails to social media. Arcade prioritizes beauty and functionality, and people love making and receiving them, which leads to the creation of more Arcades. The viral adoption of Arcade within companies reminds us of the early days of Slack and Figma — companies that made communication and storytelling (whether with words, visually or both) delightful, beautiful and powerful. We’re excited to lead Arcade’s Series A and join the pursuit of redefining what’s possible with interactive storytelling.