Architect Reveals How NFL Stadiums Are Engineered to Maximize Profit | WSJ Pro Perfected

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The New Orleans Superdome is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles. The stadium’s latest $560M renovation–from the concession stands to the seating bowl–helped save it from demolition after Hurricane Katrina. NFL games have increasingly become more expensive with the addition of amenities like luxury field suites and club lounges, but all of these redesigns are done in order to increase revenue and efficiency. WSJ spoke with the architect behind the Superdome’s plan, who explains how stadium design is evolving to create more revenue streams. Chapters: 0:00 Evolving stadiums 0:52 Superdome history 1:32 The path to your seat and crowd control 3:33 New concession stands 4:54 The seating bowl 6:42 What’s next for stadium innovation? Pro Perfected Experts in engineering and design break down a ubiquitous problem, examining how the world is built and what can make it better. #Superbowl #NFL #WSJ