Are you buying the right Coffee Beans? (Beginner's Guide to Coffee)

Ethan Chlebowski β€’ May 25, 2024
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Ethan Chlebowski

@ethanchlebowski

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I'm Ethan, it's my philosophy that once you learn the how AND why behind cooking, you become a much better cook. Why is salt the most important seasoning for cooking? How is gluten actually developed in bread making? Why does a smash burger generate more flavor compounds through browning than a grilled burger? Once I learn, I want to share that information with you, so we can all become better cooks together.

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If you want to stop wasting food and start cooking smarter, the Cook Well app is for you: https://www.kickstarter.com/projects/cookwell/cook-well-app Head to https://www.aeropress.com/ethan and save 20% off your order! A huge thank you to AeroPress for sponsoring this video. Coffee beans are one of the most confusing items to purchase, so over the past several weeks, I bought 20+ different kinds of coffee at different price points, visited a local roaster, tried roasting my own beans at home and tested a bunch of types of coffee in order to understand the flavor and price differences of coffee beans. ▢️ My second channel ➑ https://www.youtube.com/@CookWellCo πŸ” The Mouthful Sunday Newsletter (free)➑ https://www.ethanchlebowski.com/newsletter SOURCES: πŸ“— The World Atlas of Coffee, James Hoffmann: https://amzn.to/4dSDOlA πŸ“— Barista Hustle (Articles, Research, & Courses) - https://www.baristahustle.com/ πŸ“— Specialty Coffee Association (Flavor Wheel & Cupping Handbook): https://sca.coffee/store-index/coffee-sensory-cupping-handbook πŸ“— Modulating the Flavor Profile of Coffee, Rob Hoos: https://www.nossacoffee.com/products/modulating-the-flavor-profile-of-coffee-by-rob-hoos πŸ“— Coffee Varieties Manual (World Coffee Research): https://cdn2.assets-servd.host/worldcoffee-research/production/pdf/World-Coffee-Research-Arabica-Varieties.pdf πŸ“— Coffee Market Statistics: https://icocoffee.org/resources/coffee-market-report-statistics-section/ πŸ“— Coffee Blending Pros & Cons : https://www.baristahustle.com/to-blend-or-not-to-blend/ πŸ“— Impact of Climate Change on Coffee Farmland: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9824350/#:~:text=Coffee production is fragile%2C and,coffee-suitable land by 2050. πŸ“— Coffee Transparency Example (Onyx): https://onyxcoffeelab.com/products/colombia-juan-jimenez-pink-bourbon?variant=41123734126690 πŸ“— Medici Coffee Austin: https://mediciroasting.com/collections/coffee πŸ“— How to Make the Best Coffee at Home, James Hoffmann: https://amzn.to/3Vgvq8m πŸ“— On Food & Cooking, Harold McGee πŸ“— Food Chemistry, Belitz et. al. πŸ“Έ Instagram βž” https://www.instagram.com/echleb/ 🎚 TikTok βž” https://www.tiktok.com/@ethanchlebowski 🐣 Twitter βž” https://twitter.com/EthanChleb MY FAVORITE KITCHEN GEAR 🌑Thermapen ONE Thermometer: https://alnk.to/6bSXCCG 🍳 Made In Wok I use: https://bit.ly/3rWUzWX πŸ₯Œ Budget Whetstone for sharpening: https://geni.us/1k6kComboWhetstone πŸ§‚ Salt Pig: https://geni.us/SaltContainer βš– Scale: https://geni.us/FoodScale πŸ”ͺ Nicer 8-inch Chef Knife: https://geni.us/TojiroChefKnife 🧲 Magnetic Knife Rack: https://geni.us/MagneticKnifeRack πŸ₯˜ Carbon Steel Griddle: http://madeincookware.pxf.io/c/3184206/1750210/14569?subId1=ethan-ytdescr πŸ“„ Baking Sheet: https://madeincookware.pxf.io/vNZjgd πŸ›’ Wire Rack: https://geni.us/WireRack 🍳 Stainless Steel Saucier: https://madeincookware.pxf.io/75JOBA πŸͺ“ Woodcutting board: https://geni.us/SolidWoodCuttingBoard 🍲 Dutch Oven: http://madeincookware.pxf.io/c/3184206/1750217/14569?subId1=ethan-ytdescr 🍜 Entree Bowls http://madeincookware.pxf.io/c/3184206/1750208/14569?subId1=ethan-ytdescr ⏱ TIMESTAMPS: 0:00 Intro 3:18 Thank you to AeroPress! 4:45 Coffee Roasting Takeaways 8:12 How does the price of coffee change? 13:34 How does roasting create the flavor of coffee? 20:22 Green Coffee Taste Test 25:47 How do you find coffee beans you'll love? 27:57 How is coffee processed? 32:45 How is coffee harvested 37:03 How is coffee grown? 44:45 Conclusion: Flavor, Price, Exploration 47:20 Carve outs 🎡 Music by Epidemic Sound (free 30-day trial - Affiliate): http://share.epidemicsound.com/33cnNZ MISC. DETAILS Music: Provided by Epidemic Sound Filmed on: Sony a6600 & Sony A7C Voice recorded on Shure MV7 Edited in: Premiere Pro Affiliate Disclosure: Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](http://amazon.com/) and affiliated sites.