Attribution Isn't Everything: The New Shift in Digital Marketing with Drew Owen of BigPxl

Video Description

In our latest podcast, VP of Demand Gen at SharpSpring Eric Stockton sat down with Drew Owen of BigPxl to talk about why attribution isn’t everything, the complicated buyer journey, the importance of setting clear client expectations, and much more. “You have to have a full-funnel view of what's happening. From ad impressions, ad clicks, all the way through, you know? Because there's no two buyer journeys that are the same.” – Drew Owen Tune in as Eric and Drew take a deep dive into the topic of digital marketing – where it stands today, and the direction it’s heading in the near future. About Eric Stockton, VP of Demand Gen at SharpSpring: A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric: https://www.linkedin.com/in/ericstockton About Drew Owen, General Manager at BigPxl: An Olympic task master and multi-tasker, Drew keeps all the pxls up in the air, offering support to his team in every way possible. He is a behind the scenes Ninja, getting things done to keep BigPxl growing. He brings a diverse background to his talents, boasting such accolades as having been a certified financial planner and an agent for the MLB. Connect with Drew: https://www.linkedin.com/in/drew-owen-ba833b8/ For more information & To connect with us: Visit our website: https://www.sharpspring.com Have a question? Reach us at https://sharpspring.com/contact-us/ Follow us on LinkedIn: https://www.linkedin.com/company/sharpspring Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com. Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg