Beyond The Switch 2: Nintendo’s Plan To Become More Like Disney

Video Description

Nintendo just unveiled the Switch 2, its first new game console in 8 years. While Nintendo’s systems have often introduced bold new features — like the Wii’s motion controls or DS’ touch screen — the Switch 2 may be Nintendo’s biggest bet yet: that consumers want more of the same. When the original Switch was released in 2017, it brought the company back from the brink. The innovative device met the quality gamers expected from a home console on the go and sold 15 million units in its first year, exceeding the 13 million over the entire lifespan of its predecessor, the Wii U. Now Nintendo hopes to repeat its success and says they expect to sell another 15 million units in the first year of the Switch 2, but a higher price point and looming tariffs could crush the game maker’s ambitions. CNBC’s Steve Kovach interviews the Nintendo of America President Doug Bowser and explores what’s next for the gaming giant. Chapters: 0:00 Introduction 2:59 Chapter 1. Building a gaming empire 6:20 Chapter 2. Switch 2 9:16 Chapter 3. Nintendo beyond gaming 12:01 Chapter 4. Looking ahead Produced and Edited By: Andrew Evers Field Producer: Teddy Farkas Technology Correspondent: Steve Kovach Senior Director of Video: Jeniece Pettitt Animations: Jason Reginato Additional Footage: Getty Images, Nintendo, Illumination » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through July 15, 2025: https://cnb.cx/3STNNhr Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Beyond The Switch 2: Nintendo’s Plan To Become More Like Disney