BMW Cars have a MASSIVE Design Problem... What Now?

Video Description

In our not-so-humble opinion, BMW design has gone off the rails. Automotive expert Jim Hall examines the history of this German luxury car brand and helps us peer into the future of the automaker. Once a hallmark of elegant styling, BMW is facing an identity crisis. When your middle name is literally "motoren" (engine) and internal combustion powertrains are facing extinction, what do you do? BMW's iconic twin kidney grille no longer serves a purpose, yet it has deformed and inflated to the shape and size of an unsightly goiter. Meanwhile, the competition and one-upmanship from Mercedes-Benz is as strong as ever. Where do BMW cars and SUVs go from here? Check out the AutoEsoterica store for car geeks: https://autoesoterica.myspreadshop.com/ Jim Hall decodes the firing order of V8 engines: https://www.youtube.com/watch?v=Z9bmzscZQzw&list=PLd3kKoRe4k-59VduG_fkiCPnwHI6fFgnx&index=1 More great design analysis from Jason White: https://www.youtube.com/playlist?list=PLd3kKoRe4k-7gqHQV_VjZMHxfrkfstNM2 🤑Like what you see? Join us on Patreon! It’s easy to do and free: https://www.patreon.com/c/AutoEsoterica 📖Chapters: 00:00 – Introduction 00:56 – What is Going on at BMW? 01:30 – Engines are Key 02:34 – What About Electrification? 03:21 – Brand Prestige Matters 03:49 – Grille, Baby, Grille 04:30 – BMW’s Golden Age 07:43 – Where it all Went Wrong 10:05 – The BIG Change… iDrive 11:18 – And Now We Have the XM 12:57 – Is This a Peugeot? 14:13 – Bakelite. Yes, Bakelite. 14:34 – The Problem With the 7 Series 15:51 – Back to the XM. We’re Sorry. 18:07 – Like and Subscribe and Stuff 18:48 – Where is BMW Heading? 24:48 – Jim’s Esoteric Pick 📽️This video was produced by Pixel Shift Media. To make a little of your own audio-visual magic including videography, editing, motion graphics and design, visit https://pixelshiftmedia.com/ or contact executive producer Ben Sanders directly: bensanders [at] pixelshiftmedia.com. #bmwdesign #futurecars #classicbmw