Bollywood's BILLION Dollar Secrets: Real Profit Models & OTT Explained | Ft. Bishhal Paull

Video Description

In this episode of Expert Talk with Bhavya Desai, Bhavya sits down with Bishal Paul, Founder – CEO of Little Monk Network and East West Studios. Together, they explore the inner workings of the Indian film industry and the evolving landscape of film marketing, distribution and revenue. From understanding how a film is made and how major studios approach storytelling, to breaking down how producers, actors and distributors earn their share, this conversation offers a clear look at the business behind cinema. Bishal also discusses changing audience behaviour, the rise and challenges of OTT platforms, and how marketing agencies shape a film’s journey. Tune in to learn how hits and flops are defined, what ‘100 crores’ actually means. Whether you’re a film enthusiast, a marketer, or someone fascinated by the entertainment industry’s inner workings. 📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content. ✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes. This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷 Timestamps: 00:00 - Bhavya x Bishhal begins 02:36 - Bollywood marketing agency 05:30 - How does a film is made 09:59 - Dharma YRF making films 13:59 - How producers make money 15:59 - How SRK makes money 17:49 - How film profits work 19:19 - Distribution networks 20:49 - How film revenue is calculated North vs South 22:39 - What 100 crores film earning means 23:49 - Hit Flop 25:49 - Are people going to theatres? 28:49 - Money spent on film promotions 32:34 - How marketing agencies step in 35:47 - How to land a client 40:15 - How a film is promoted 42:49 - Are actors difficult? 45:43 - Karthik Aryan fired his PR? 48:59 - Viral marketing 50:49 - Brand vs film promotion 53:24 - Is South better than Bollywood? 56:24 - Bahubali, Kantara, Pushpa, Saiyyara 58:12 - Saiyyara paid vs real marketing 01:03:13 - Farah Khan won't return to making films 01:05:28 - How can you reach an actor 01:09:13 - Successful marketing strategies 01:11:15 - How RRR won an Oscar 01:12:00 - Small film promotion 01:15:53 - Why OTT pays less now 01:18:13 - OTT is struggling 01:20:35 - Final words Connect with us: [email protected] 📢Follow us on Social Media: Instagram: https://www.instagram.com/experttalkwithbhavyadesai/ X: https://www.twitter.com/ETwithBhavyaD/ Facebook: https://www.facebook.com/experttalkwithbhavyadesai/ LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/ 📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/ X: https://twitter.com/bhavya_desai/ Facebook: https://www.facebook.com/bhavya.desai.520/ LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/ 📢 Follow Bishall Paull: Instagram: https://www.instagram.com/bishhalpaull/ LinkedIn: https://www.linkedin.com/in/bishal-paul-lmd/ ▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.