Can Barnes & Noble's New Strategy Save It?

Video Description

Barnes and Noble has a new CEO with a back-to-basics vision. Will it be enough for it to survive against the shark-like Amazon? Let's talk about it! 🗞️ Resources Consulted 🗞️ https://www.theverge.com/23642104/barnes-and-noble-amazon-bookshop-ecommerce-decoder-podcast https://www.nytimes.com/2023/10/17/style/barnes-noble-redesign.html https://www.wsj.com/video/series/the-economics-of/why-barnes-noble-is-copying-local-bookstores-it-once-threatened/DDFEDF5F-C702-4D6A-9EE9-EE3FF6AE1A8A?mod=business_lead_pos12 https://www.npr.org/2023/03/07/1161295820/how-barnes-noble-turned-a-page-expanding-for-the-first-time-in-years https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/94063-following-a-successful-2023-b-n-will-open-50-stores-in-2024.html https://thefordhamram.com/93797/opinion/barnes-nobles-new-back-to-books-strategy/ https://www.businessinsider.com/barnes-and-noble-history-bookstore-amazon-feud-rise-and-fall-2023-2#the-company-announced-in-february-that-its-launching-a-new-40-a-year-membership-program-not-unlike-amazons-and-walmarts-programs-that-will-offer-discounts-on-books-free-shipping-a-new-tote-bag-each-year-and-upgrades-on-drinks-at-the-bookstore-cafes-25 https://www.barnesandnobleinc.com/management/james-daunt/ https://retailwire.com/discussion/should-barnes-noble-shift-back-to-store-expansion-mode/ https://www.forbes.com/sites/johnkotter/2021/02/09/will-barnes--nobles-next-chapter-be-its-last/?sh=70848b5523d3 https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/whats-next-chapter-barnes-noble/ https://brandingstrategyinsider.com/the-strategy-behind-barnes-nobles-brand-revitalization/ https://www.fastcompany.com/90834188/barnes-and-noble-brand-makeover-comeback ⏳ Chapters ⌛ 0:00 Barnes & Noble has a new strategy 01:13 A Brief History of Barnes & Noble Booksellers 03:26 B&N Gets a New CEO 04:36 The New Strategy 08:25 The Bookstore Experience 09:58 How Barnes & Noble Can Stand Up to Amazon 11:05 Let the Experience Be the Experience 12:36 Let's Chat in the Comments! What I use to record my videos: 🎥 Camera: https://amzn.to/3o3CvWG 🎤 Microphone: https://amzn.to/3n4W9Ah (All above product links may be affiliate links. Should you choose to purchase, I will receive a very small commission that goes toward the operating expenses for this channel.) Outro music by Antony Raijekov under an Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) License (https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode). Find me on: Goodreads - http://bit.ly/15QVaN0 Instagram - http://www.instagram.com/abookolive Storygraph: https://app.thestorygraph.com/profile/abookolive TikTok: https://www.tiktok.com/@nonfictionnovember My written reviews: https://bookmarks.reviews/reviewer/olive-fellows/