Candle Business Makes $300,000 In 18 Months!

Video Description

Do you love crafts and making things with your hands? Have you ever thought about turning that into a business? Today we’re talking with the founder of Blk Sunflower, a handcrafted candle business that’s blossomed in its first 2 years. This video is sponsored by Shopify, the leading cloud-based, multi-channel commerce platform. Find out more here: https://www.shopify.com/upflip Jazmin Richards started making candles as a stress-reliever from her day job, and so she could burn clean candles that wouldn’t bother her son’s asthma. She took her hand-made candles to a local holiday market in late 2019. When COVID shut her son’s school in early 2020, she took the leap on her candle making business and Blk Sunflower was born. Starting a business? Use elevate.store to save upto $1600 - https://www.elevate.store/upflip/5 Jazmin didn’t have extra money laying around for starting a candle business. Other than the candle making supplies, she only spent about $100 on Instagram ads when she first took Blk Sunflower full-time. We’ll find out how she stretched her investment to get the best returns, and where to focus your initial budget to see the most growth. Today, Blk Sunflower pours at least 200 candles every week, and has been featured in magazines like People, Cosmopolitan, and Elle. We’ll hear how she’s gotten such big-time press without spending tons on advertising, what marketing strategies have driven her early growth, and other candle business tips to help you hit the ground running. Resources: 🎓 Start or scale your business with the UpFlip Academy - https://links.upflip.com/academy-yt 📕 FREE access to ‘137 most profitable businesses’ - https://links.upflip.com/137-business-ideas-yt 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt 👉 Check out Jazmin’s business - https://www.blksunflower.com/ Timestamps: 0:00 Intro 0:52 Starting From Scratch 1:43 Doubling Your Revenue 2:53 How To Cut Costs 4:59 The Necessary Equipment 6:34 Keeping Profit Margins High 7:39 The Importance of a Website 9:25 Creating a Masterpiece 11:25 The Secret To Sales 12:26 Why Your Income May Fluctuate 14:08 The Key to Social Media 15:00 How To Capture Customers 16:05 The Product Process 18:02 System and Processes 19:45 Creating an Eye-Catching Product 22:07 What Makes a Product Popular 23:28 Getting Featured in Major Media Publications 24:36 Getting a Good Publicist 26:14 Instagram Secrets 27:51 Designing The Perfect Brand 29:44 How To Cope With Struggles 30:31 Expanding The Business 31:49 How To Keep Customers Coming Back 34:34 The Life of an Entrepreneur 36:44 Unique Advice To All #candlebusiness #candlemakingbusiness #candlemaking