Communication Skills | Ethics & marketing, a possible combo? LET'S WALK with Benoît HEILBRUNN

Video Description

In this episode, Anobla meets Benoît Heilbrunn, Professor of Marketing and Communication at ESCP Business School, to explore Communication Skills and Effective Interpersonal Communication through the lens of marketing, ethics and artificial intelligence. Far from mainstream narratives, Benoît Heilbrunn analyses communication as a powerful social and cultural force. He explains how brands, marketing strategies and narratives shape desires, beliefs and collective imaginaries — and why effective interpersonal communication requires more than techniques or tools. 🔍 Key topics discussed in this episode: • Communication skills in marketing and leadership • Effective interpersonal communication in complex societies • The ethical responsibility of brands and communicators • How marketing manufactures consent • Artificial intelligence, communication and critical thinking • Why replacing human sensitivity with AI can lead to dystopia Benoît Heilbrunn’s message is clear: strong communication skills are rooted in culture, ethics and humanity — not automation. 📌 A thought-provoking conversation at the crossroads of communication skills, interpersonal communication, marketing, ethics, AI and philosophy. 👇 Discover more: ► Website: https://escp.eu/ ► Professor page: https://escp.eu/heilbrunn-benoit ► Instagram: https://www.instagram.com/escpbs/ ► Linkedin: https://www.linkedin.com/school/escp-business-school #CommunicationSkills #EffectiveInterpersonalCommunication #Marketing #EthicalMarketing #AI #ArtificialIntelligence #CriticalThinking #BrandResponsibility #ESCP #Philosophy #MarketingStrategy -TIMELINE- 00:00 – Philosopher & marketing professor, is that possible? 03:30 – From advertising to brand philosophy 06:00 – Brands shape beliefs and lifestyles 10:37 - Biggest lie, overrated and underrated brands 15:45 – The future of marketing is not AI 17:50 – Economic theology and belief systems