Content Marketing Strategy That Gets Leads and Sales

Ahrefs May 15, 2019
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Ahrefs

@ahrefscom

About

Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. Through our videos, you'll learn how to grow organic traffic on Google, improve visibility on YouTube, and establish your online presence through various marketing channels. Whether you’re an absolute beginner to search engine optimization or an industry expert, you’ll find helpful tutorials on topics like keyword research, link building, content marketing, technical SEO, YouTube SEO, Google ads, and basically anything relevant to digital marketing today. In addition to tutorials, we share case studies from our own marketing experiments with complete transparency. As one of the world's leading SEO tools, we proudly stand behind our petabytes of data that powers our software and drive our marketing strategy. We hope you'll gain value from our videos and join our community of digital marketing professionals.

Video Description

Want a content marketing strategy that gets more leads and sales? Learn the actual process we use to grow our traffic AND revenue through content. *************************************** Additional Content Marketing Tutorials and Resources How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU SEO for Beginners Tutorial Series ► https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G Link Building Tutorial Series ► https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m Campaign URL Builder ► https://ga-dev-tools.appspot.com/campaign-url-builder/ Ahrefs Keyword Explorer ► https://ahrefs.com/keywords-explorer *************************************** You probably know that having relevant content is important to any business and being able to find the right keywords that people are searching for are important. But is there more to content marketing in 2019 than meets the eye? We’ll show you why our content marketing strategy works, how it helped us to skyrocket our monthly blog traffic and YouTube views and why it’s effective for ANY type of business. This tutorial first walks you through what content marketing is and focuses your attention on the key goals for doing content marketing. Sam then takes you through 3 crucial questions you need to ask yourselves while doing keyword research. Asking the questions will ensure you find keywords that help you attract: 1. People who are interested in your products and services 2. People who are asking a question or finding a solution that you are answering or resolving 3. Traffic to your content Next, you’ll want to find additional keywords where you can rank. Learn a cool hack with Ahrefs’ Content Gap tool to find common keywords that your competitors rank for. Armed with your keywords arsenal, you’ll then be able to build an awesome piece of content. Once that’s done, your goal as a content marketer will be to get that content to as many people as possible. Learn content promotion strategies through channels like direct marketing (get your content directly in front of the right people) and influencer marketing (convince someone of “influence” to share your content with their following). Best of all, you can execute some of these strategies without spending a penny. Finally, you'll learn how to monitor your traffic and leads so you can double down on what's working and remove what's not. Watch the full video to execute these content marketing tips that get you more leads and sales for the long haul. Timestamps: 1:10 What is content marketing? 1:59 Start with keyword research to find the topic to run with 6:39 Create the content with search intent in mind 8:54 Promote your content with direct marketing 10:16 Invest in the influencer marketing 12:26 Monitor your traffic and leads Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #contentmarketing #contentmarketingstrategy #whatiscontentmarketing

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