Creator Roundtable: Ryan Trahan, Zach King, Michelle Khare, Cleo Abram, Ammar Kandil (Yes Theory)

Video Description

Don't miss the 2023 Streamy Awards - Sunday August 27th, 6:00 pm PT // 9:00 pm ET tune in via http://streamys.watch #streamys 00:00 Intro 00:42 Zach King on finding his voice 02:04 Yes Theory + Zach King 03:54 Cleo Abram’s rise 04:40 Ryan Trahan on hitting milestones 06:15 Ammar & Michelle on winning Oscar’s and Emmy’s 09:45 Producing content for the big streamers 12:10 Paying and crediting their teams 16:35 The ideation process 18:33 Originality on YouTube 20:38 Ryan’s think tank 23:20 Building brand on YouTube 25:27 How Cleo knew what she wanted to make 27:32 Virality vs brand 29:52 Colin and Samir’s story 36:45 How money complicates the process 44:20 Short vs long form content 49:07 New YouTube feature opportunities 50:50 Controversial YouTube opinions 55:25 Controlling your content 58:20 Ryan vs MrBeast 1:02:30 Effort vs authenticity 1:03:18 Michelle on story + her boxing video 1:08:30 Predicting a video’s success 1:10:14 Michelle’s butler academy video 1:11:30 Being able to take risks 1:12:38 Ryan on predicting success 1:15:26 Why is YouTube so male-centric? 1:19:43 Videos they’re jealous of 1:25:25 What boxes do your videos have to check? 1:28:51 What impact does everyone want to leave? COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.