David Rogers on The Digital Transformation Playbook
Columbia Business School
@columbiabusinessAbout
Centered in New York City, the global hub of business, Columbia Business School offers its diverse and entrepreneurial students daily access to influential industry leaders. Our renowned faculty members are at the forefront of their fields, producing groundbreaking research across disciplines. And our worldwide alumni network continues to grow and impact change. At Columbia Business School today, we're celebrating our place at the very center of it all.
Latest Posts
Video Description
BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE '16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. Get further insights and tools to make this transformation by reading his new book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age." The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Transform Your Business Today
AI-recommended products based on this video
Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age
CUIFATI 4K Digital Camera, 75MP UHD 18x Zoom Digital Video Camera with WiFi for Photography, Front and Rear Dual Camera with 3 Inch LCD Screen and Flash (Black)
4K HD Digital Camera, 18X Zoom Selfie Vlogging Camera Autofocus with 2.8 Inch LCD Display, Portable 64MP Compact Video Camcorder Anti Shake for Travel (Black)
