Detroit auto engineers tear down BYD's Seagull: "An extinction-level event"
Inside China Business
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Key insights and strategies for global business owners and managers, from inside the world's factory and supply chains. We live and work in Mainland China, and travel extensively throughout the country to find the highest-quality products at competitive prices, for markets abroad. During many of our videos, we are saying a quiet prayer for the peace of the world, and that our content is helpful to our listeners. To support our channel financially, or for transcripts and direct links, and additional resources, please visit our Substack at https://kdwalmsley.substack.com Or please consider, instead, supporting one of the many orphanages or ministries here in South Asia, or elsewhere in the developing world. Thank you. Kevin [email protected]
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Auto industry insiders were stunned when Caresoft, a highly regarded engineering consulting firm, tore down BYD's mass-market EV, the Seagull. Priced around $11,000, the engineers found the Seagull to be well-designed, user friendly, rich with options, and of surprisingly high quality and reliability. The US automakers reacted swiftly, and produced reports insisting that BYD's entrance into US car markets would be met with strong enthusiasm from buyers, and legacy carmakers would be unable to survive. Because of the Seagull's low price point, US tariffs of 25% would be irrelevant: BYD could still make high profits even after the tariffs were paid. Or, BYD could simply place final assembly plants in Mexico and avoid them altogether. Aware of this, the Biden Administration in May jacked the tariffs up to 100%, and announced that Chinese car plants even in tariff treaty countries would be cut off from US markets. Correction: I was wrong when I said that EV's are lighter. Apologies. I was working with three sets of notes, and the changes didn't make it over in the final draft. It was my fault. Cheers. Kw Resources and links: American Test Of $11,500 BYD Seagull: 'This Doesn't Come Across Cheap' https://insideevs.com/news/710364/byd-detroit-import-seagull-caresoft/ On a collision course: China's existential threat to America's auto industry and its route through Mexico https://www.americanmanufacturing.org/wp-content/uploads/2024/02/On-a-Collision-Course-FINAL-22024.pdf CNBC, Why a small China-made EV has global auto execs and politicians on edge https://www.cnbc.com/2024/03/22/byd-seagull-ev-puts-global-auto-execs-politicians-on-edge.html American Test Of $11,500 BYD Seagull: 'This Doesn't Come Across Cheap' https://insideevs.com/news/710364/byd-detroit-import-seagull-caresoft/ 5 takeaways from Biden's tariff hikes on Chinese electric vehicles NPR, 5 Takeaways from Biden's new tariffs on Chinese cars https://www.npr.org/2024/05/14/1251096758/biden-china-tariffs-ev-electric-vehicles-5-things Associated Press, Small, well-built Chinese EV called the Seagull poses a big threat to the US auto industry https://apnews.com/article/china-byd-auto-seagull-auto-ev-cae20c92432b74e95c234d93ec1df400 Forbes, China’s Seagull Leads The Way In Cheap, Well-Made Electric Cars https://www.forbes.com/sites/joshmax/2024/05/14/chinas-seagull-leads-the-way-in-cheap-well-made-electric-cars/ Caresoft Global, company page www.caresoftglobal.com BYD’s new Seagull EV shocks the industry https://electrek.co/2024/03/22/byds-new-ev-starting-under-10000-stoking-fear-rivals/ Closing scene, Harbor, Hainan Province
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