Does product operations enable value creation? - Melissa Perri

Talking Roadmaps August 16, 2025
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In Episode 12 of Talking Roadmaps, Justin Woods interviews Melissa Perri on the true role of product operations in enabling value creation. Melissa dives deep into the three pillars of product ops—data, research, and process—explaining how they connect strategy to execution and empower both teams and executives. Learn how orgs can scale, standardize, and truly support product managers. Melissa is a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SAAS scale ups to enable growth through building impactful product strategies and organizations. In 2018 she wrote the industry-acclaimed book "Escaping the Build Trap". Currently, Melissa is the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. She is as a board advisor for Labster and Dragonboat, and a former board member of Forsta (acquired by Press Ganey in 2022). In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam's Club. In her free time, you can find her trying to finish her house renovations before something else breaks. 0:00 - Introduction 3:55 - What is the purpose of Product Ops? 6:28 - Why do companies need Product Ops? 13:28 - What would you say if people say "Product Ops in an unneeded process"? 15:33 - When have you seen Product Ops setup the best? 19:24 - How do companies go about justifying Product Ops? 23:34 - Where do people come from in Product Ops? 27:48 - What do you consider to be best practice in Product Ops? 29:52 - When/Where do you see a roadmap in Product Ops? 34:45 - Whose advice on Product Ops do you listen to? 35:45 - What resources do you use? 37:57 - How can people get in touch? Thanks for watching 👍 Be sure to check out their links... - LinkedIn: https://www.linkedin.com/in/melissajeanperri/ - Escaping the Build Trap (book): https://www.amazon.com/dp/149197379X/ - Product Operations (book): https://www.amazon.com/Product-Operations-successful-companies-products/dp/B0CK3HL4WF - Consulting: https://www.produxlabs.com/ - IC Learning: https://productinstitute.com/ - Leadership Learning: https://www.cpoaccelerator.com/ Subscribe to stay up to date on all the latest roadmapping tips! https://www.youtube.com/TalkingRoadmaps Phil Hornby and Justin Woods, Co-hosts and Co-creators of Talking Roadmaps https://www.talkingroadmaps.com/ #productops #expert

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