Founder of Dyson on How to Turn the Mundane into Magic — Sir James Dyson

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Brought to you by AG1 https://drinkag1.com/tim Show Notes: https://tim.blog/2021/09/02/james-dyson/ Sir James Dyson is the founder and chairman of Dyson. Through investment in science and technology and working alongside Dyson’s 6,000 engineers and scientists, he develops products that solve problems ignored by others. Sir James was elected a Fellow of the Royal Society in 2015 and appointed to the Order of Merit in the 2016 New Year Honours. He was awarded a CBE in 1996 and a Knight Bachelor in 2007. James is the founder of James Dyson Foundation, inspiring the next generation of engineers through scholarships, engineering workshops, university partnerships, and the annual James Dyson Award, an international student design competition. In 2017 James established The Dyson Institute of Engineering and Technology, where undergraduate engineers pay zero tuition and earn a full salary while completing their degree studies and working on real-life projects alongside world-experts in Dyson’s global engineering, research, and technology teams. James is the author of the new book Invention: A Life, the story of how he came to be an inventor himself and built Dyson, leading it to become one of the most inventive technology companies in the world. Please enjoy! SUBSCRIBE: http://bit.ly/1dSzTkW LINK TO ALL SHOW TRANSCRIPTS: https://tim.blog/2018/09/20/all-transcripts-from-the-tim-ferriss-show/ About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 500 million downloads and been selected for “Best of Apple Podcasts” three years running. Connect with Tim Ferriss: Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Visit the Tim Ferriss PODCAST: https://tim.blog/podcast/ Visit the Tim Ferriss BLOG: https://tim.blog/ Follow Tim Ferriss on TWITTER: https://twitter.com/tferriss/ Follow Tim Ferriss on INSTAGRAM: https://www.instagram.com/timferriss/ Like Tim Ferriss on FACEBOOK: https://www.facebook.com/TimFerriss/ Start [00:00] Who was Jeremy Fry? [05:39] What did James study at university? [08:15] Thinking like an engineer [09:43] Enthusiasm, fascination, and curiosity [10:52] Encouraging these qualities in your children [12:06] The Dyson vacuum origin story [14:05] Prototyping, financing and development [19:26] Being brilliant vs. being logical and persistent [23:07] On persistence [25:53] On (not?) having a plan B [29:29] Resistance [30:17] Commercializing James's now-famous vacuum [34:41] Feedback [36:46] How James’s wife handled the uncertainty [39:17] On making the cleaner’s dirt and dust bins see-through [40:15] More resistance [42:16] On not designing to a price point [44:42] Akio Morita [46:35] The Dyson Airblade? [51:38] On targeting an industrial, rather than consumer, audience [54:39] The Dyson washing machine—a favorite failure [57:36] Electric cars and future projects [1:00:36] Why James won't take Dyson public [1:09:00] James's book—Invention: A Life + the Dyson Institute of Engineering and Technology [1:16:46] On experience as baggage, cross-disciplinary curiosity, and the power of naive questions. [1:24:27] What would James’ billboard say? [1:28:44] Parting thoughts. [1:29:46]