From $0 to $30M Per Year Selling Fashion at 26 Years Old | Aimee Smale

Video Description

In this episode, Aimee Smale, founder of Odd Muse, shares how she went from designing £10 logos to building a £24M self-funded fashion brand. She reveals: ✅ How she launched Odd Muse with just £12,000 and no investors ✅ The pre-order strategy she used to scale profitably ✅ How she handled copycats like PrettyLittleThing ✅ The power of organic influencer marketing ✅ Her approach to community-driven brand building If you’re an entrepreneur looking to build a high-growth eCommerce brand, this interview is packed with insights on organic marketing, brand positioning, and scaling without outside funding. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://www.foundr.com/startmentorship → Already have a store? Apply here → https://www.foundr.com/growmentorship 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Aimee Smale & Odd Muse 📸 Instagram → https://www.instagram.com/aimeesmalex 💼 LinkedIn → https://www.linkedin.com/in/aimee-smale-330565134/ 00:00 - Who is Aimee Smale? 01:00 - Introduction & Aimee’s Start in Business 02:03 - The Inspiration Behind Odd Muse 02:43 - The Gap in the Market & Launching a Fashion Brand 06:04 - Saving Capital & Taking the Leap 08:14 - Launching with a Blazer & The Power of One Product 12:09 - Finding the Right Manufacturer & Early Challenges 19:45 - The Viral Moment with Lorna Luxe & Preorders 25:32 - Competing with Fast Fashion & Copycats 28:34 - Scaling Challenges & Handling Rapid Growth 31:07 - Building an E-Commerce Brand with Foundr+ 32:19 - The Creative Process Behind Odd Muse Designs 34:35 - Customer-Centric Branding & Community Engagement 37:56 - The Key to Marketing: “Don’t Sell” 38:10 - Influencer Marketing & Organic Growth Strategy 42:04 - The Role of Commission Platforms in Influencer Marketing 45:39 - Social Media Strategies for Organic Growth 48:48 - The Power of Founder-Led Content 50:17 - Fear, Risk, & Scaling a Self-Funded Brand 56:13 - The Investment in a New York Pop-Up Store 59:05 - The Future of Odd Muse & Expanding into a Lifestyle Brand 61:05 - Closing Thoughts & Final Words from Aimee 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast