Full Spectrum: The Science of Color and Modern Human Perception | Adam Rogers

The Long Now Foundation • July 17, 2021

The Long Now Foundation

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Launched by Stewart Brand in 02003, Long Now Talks has invited more than 400 leading thinkers to share their civilization-scale ideas with a live audience and millions around the globe tuning in to our podcast and videos. Long Now Talks are brought to you by The Long Now Foundation, which has spent the last 25 years igniting cultural imagination around long-term thinking. By inspiring thought and conversation about how we've been shaped by the last 10,000 years and what might be in store for us over the next 10,000 years, Long Now Talks seek to expand our collective sense of the present moment. Long Now Talks cover futurism and speculative fiction; time, nature, and contemplative practices; the intersection of the humanities and sciences; the evolution of counterculture to cyberculture; cultural imagination, land art and public monuments; and, of course, long-term thinking and being a good ancestor.

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Video Description

Tracing an arc from the earliest humans to our digitized, synthesized present and future - Adam Rogers shows the expansive human quest for the understanding, creation and use of color. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever. This journey has required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world. Adam Rogers is the author of Full Spectrum: How the Science of Color Made Us Modern and Proof: The Science of Booze. He is a deputy editor at Wired, and was a Knight Science Journalism fellow at MIT and a writer covering science and technology for Newsweek. "Full Spectrum: The Science of Color and Modern Human Perception" was given on May 18, 02021 as part of Long Now's Seminar series. The series was started in 02003 to build a compelling body of ideas about long-term thinking from some of the world's leading thinkers. The Seminars take place in San Francisco and are curated and hosted by Stewart Brand. To follow the talks, you can: Subscribe to our podcasts: http://longnow.org/seminars/podcast Explore the full series: http://longnow.org/seminars More ideas on long-term thinking: http://blog.longnow.org The Long Now Foundation is a non-profit dedicated to fostering long-term thinking and responsibility. Our projects include a 10,000 Year Clock, endangered language preservation, thousand year+ data storage, and Long Bets, an arena for accountable predictions. Become a Long Now member to support this series, join our community, and connect with our ongoing work to explore and deepen long-term thinking: http://longnow.org/membership Like us on Facebook: https://www.facebook.com/longnow Follow us on Twitter: https://www.twitter.com/longnow Subscribe to our channel: https://www.youtube.com/longnow