Full Workshop: Content Strategy & Information Architecture

Video Description

This week we released our new course Web Design: Becoming a Professional, and today I want to give you a taste of the quality and depth we go into in the course. So I’m giving you access to a full hour of video on the topic of Content strategy & Information architecture. ... and this is just the tip of the iceberg as we have so much more than video content inside the course: - Exercises and practice files - 2 Course projects - Coaches to review your work - Live events - Resources and tools - Monthly challenges - And more! Are you ready to transform your whole career? Join us here: https://www.flux-academy.com/courses/learn-web-design-become-a-professional - Timelapse: 00:00 Introduction: Content Strategy 01:19 Content Strategy vs. Information Architecture 01:45 What is content strategy 02:00 Information architecture 02:17 How we do it 02:40 First step: Do your prep 03:38 Second step: Brainstorm and discuss content, tone, SEO 04:33 Third step: Sort and group to pages 06:28 Fourth step: How to structure the content 08:27 The web structure tool: Site Map 09:08 The web structure: The non-fancy way 10:15 Sitemap labeling matter 10:40 Types of structure 13:16 One page vs multi-page 17:20 Common web components 17:36 Homepage: purpose and structure 20:48 Navigation: purpose and best practices 25:00 Global vs Local Navigation 27:00 Using breadcrumbs 28:00 Do you need a search function? 29:10 Hero section 31:40 Testimonials 34:00 The logo bar 36:00 Pricing table 38:20 Product page 40:30 Checkout page 44:20 Forms 45:00 Contact page 46:58 Footer 48:48 Content development process 49:10 Do the heavy lifting for them 50:10 Ask for approval 50:30 Copywriting tips 53:40 Proofread 55:07 How I do a site map 59:00 Summary - Find me on other social media platforms: Instagram: https://www.instagram.com/ransegall/ Twitter: http://twitter.com/ransegall LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/ - Gear & Book Recommendations: http://bit.ly/2ohFOuj #webdesign #freelancer #webdevelopment #business #entrepreneur Thanks for watching the video [Insert Video Title Here]