Game Marketing Advice with Chris Z
Indie Game Clinic
@indiegameclinicAbout
Hi. I'm Joe Baxter-Webb! Indie Game Clinic is my variety channel about indie games and how they're made. I play the games you're working on and give feedback on design, creative direction and game UX. I also stream my own dev projects, and make video essays about topics which interest me. I used to work in mobile games and teach university game design. I also have a PhD in Cultural Studies and my research focused on games, learning, and technology. The channel's Patreon supporters have a private Discord; a closed community for folks who are serious about game design, and who see indie dev as a craft and not a get rich quick scheme. For any inquiries about business stuff - and to see my resume - please check out indiegameclinic.com. Let's Make Better Games.
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Video Description
🧑🏻🏫 Use these affiliate links to get Chris' well-recommended marketing course (discounted) while also supporting IGC! 1. The Big Summer Sale [everything!] https://www.progamemarketing.com/bundles/the-big-summer-2025?affcode=822864_x81bmeqs 2. Wishlist & Visibility https://www.progamemarketing.com/p/visibility-and-wishlist-masterclass?affcode=822864_x81bmeqs&coupon_code=SUMSUM25&product_id=4819556 3. Pitching & Funding https://www.progamemarketing.com/p/the-pitching-and-funding-masterclass?affcode=822864_x81bmeqs&coupon_code=SUMSUM25&product_id=5374185 4. Inside Conference Pack https://www.progamemarketing.com/p/inside-conference-pack?affcode=822864_x81bmeqs ⏰ Timestamps 00:00 intro 01:15 what is marketing? 03:04 where do most devs go wrong? 06:55 steam vs itch 11:20 good indie marketing is narrow and focused 15:24 what successful designers have in common 22:24 don't target AAA audiences 29:20 don't target casual audiences 35:05 social media isn't marketing 43:10 what's new in Chris' course?
Marketing Mastery Essentials
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