Giorgia Lupi: Finding Humanity in Data
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Adobe 99U tells the stories of how creative leaders master their crafts and shape their industries. We do this in a variety of ways – daily on 99U.com, quarterly in 99U Magazine, and annually at the 99U Conference in New York City. Whether you’re a designer, marketer, engineer, educator, artist, or CEO — if you approach your work creatively, 99U’s goal is to help you find the inspiration to build an incredible career.
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Video Description
In her 99U talk, ‘data humanist’ and Pentagram partner Giorgia Lupi offers a look into the far-reaching applications of her work in data and design, from corporate (an AR-powered map for Starbucks retail stores) to institutional (a site-specific visualization of a MoMA exhibition) to personal (an interpretation of a child’s life with chronic illness). Giorgia encourages creatives to harness data as a design tool, while respecting human privacy and experience in their output. About 99U 99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
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