Video Description

Traditional SEO-driven moats are collapsing as AI-powered answer engines reshape discovery. Elena Verna, Head of Growth at Lovable, explains how product leaders can adapt by building Answer Engine Optimization (AEO) strategies that secure visibility in the new ecosystem. Key Takeaways: – Why SEO is failing and how AI-driven discovery works – Frameworks for building defensible AEO strategies – How to structure data and partner with model providers 💼 Make Your Product Team Truly AI-Native with tailored AI training: https://prdct.school/46Lp0n6 🚀 Learn AI skills and become an AI-Native PM: https://prdct.school/3RVzRDv ABOUT THE SPEAKER: Elena Verna is a growth expert and executive with over a decade of experience scaling B2B SaaS companies. She’s led growth at SurveyMonkey, Miro, Amplitude, and Dropbox—blending data, product, and marketing into high-leverage growth strategies. Today, she runs growth at Lovable. ABOUT US: Product School ( https://prdct.school/3IHRjtN) is the leader in AI training for Product teams, trusted by Fortune 500 companies and a community of 2M+ professionals. Our expert-led, live, hands-on programs, run by AI-first product leaders, embed practical AI skills to help organizations innovate faster, experiment at scale, and achieve measurable business outcomes. #ProductCon #ProductSchool #ProductManagement #ProductLeadership #AI #ProductStrategy #Growth #AEO #SEO #ProductGrowth