How Action Bronson Conquered Media By Being His Most Authentic Self | IDEA GENERATION S2E2

Video Description

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Rapper, chef, author, and all around creative mastermind Action Bronson takes us on a journey from his early days at culinary school, to releasing critically acclaimed albums, to writing books, starring in TV shows, and building an iconic brand around his most authentic interests. Clever, insightful, and hilarious, Bronson has built his own world all from staying true to himself, and focusing on the interests he cares about most. In this episode, Bronson explains how the lessons he learned in the kitchen translated to the booth, the reason money can never be the motivation for creating art, and why the imperfections are the best part of any masterpiece. Subscribe to IDEA GENERATION for new episodes every Wednesday at 12pm EST. Act I 0:00 - 1:18 Intro  1:19 - 2:35 Childhood and growing up 2:36 - 5:30 High school and culinary school  5:31 - 8:31 Writing his first raps and songs 8:32 - 9:36 Breaking his leg  Act II 9:37 - 10:28 Getting the name action Bronson  10:29 - 11:58 Early musical projects, video content, and consistent collaborators   11:59 - 14:00 Performing live and growing buzz 14:01 - 16:06 Working with VICE  16:07 - 18:25 The major label industry 18:26 - 19:07 Going independent  Act III 19:08 - 20:39 F*ck That’s Delicious  20:40 - 23:41 Visual arts  23:42 - 25:28 Taking control of his own art  25:29 - 27:09 Having kids, providing an example 27:10 - 28:48 Working out, losing weight, setting habits  28:49 - 29:40 The motivation is never money  29:41 The future and upcoming projects  Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Action Bronson Musical Director: A-Trak Animations by: Sang Bleu / IDEA GENERATION Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek Producer: Adam Fleischer Creative Director + Editor: Kyle Gaughan Produced by: Fatking Films Producer: Zollo DP: Daniele Sarti Cam Ops: Richard Martin + Ben Shapiro Gaffer: Nathan Krauss Sound: Nathan Bonetto MUA: Zann Parker DIT: Omar Reynoso PA: Sam Burstein Photography: Hazz Special thanks to: Ryan Cunningham Buddy Gates Shot on Canon Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Check out more from Shopify here: https://twitter.com/Shopify https://www.instagram.com/shopify/ https://www.facebook.com/shopify/