How Balaji Wafers Destroyed Lays and Kurkure

Shivanshu Agrawal September 29, 2025
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Shivanshu Agrawal

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Sign up for Odoo PoS - https://www.odoo.com/r/dCc From a small canteen in Gujarat to becoming India’s snack empire, this is the incredible journey of Balaji Wafers. In this video, we break down how a humble family business took on global giants like PepsiCo and ITC and won. Discover the bold decisions, smart pricing, and deep local insights that built a ₹5000+ crore brand from scratch. This is not just a business story, it’s a story of grit, vision, and homegrown innovation.

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