How One Recipe Cost Her Everything - The Pink Sauce Saga | TRO

Video Description

Go to https://san.com/therightopinion to Download the Straight Arrow News app and stay fully informed with Unbiased, Straight facts. How One Recipe Cost Her Everything - The Pink Sauce Saga | TRO Introduction - 00:00 The Source - 07:10 The Sauce - 13:28 Outsauced - 20:12 The Repriieve - 27:14 Piis in the Pod - 35:57 Tragically Hip - 45:04 Money Talks - 53:45 The Chopping Block - 01:00:26 Plan Bii - 01:07:32 Much To Roux - 01:15:33 The Aftermath - 01:23:19 The Thin Dotted Line - 01:30:35 The Pink Sauce Lady - 01:38:12 I, Carly - 01:44:26 A Pink Sauce Legacy - 01:50:59 Food, a popular subject on social media... This can’t be a surprise as practically every human being on planet earth with an electronic device comes into some sort of contact with daily sustenance, and social media keeps us in touch with our appetites. Whether it’s teaching yourself skills in the kitchen, watching other people eat while they talk about whatever murder happened last week, whether you’re learning about the history of human nourishment, or just enjoying the aesthetic, there’s often something for everyone. Yet, within that, there lies an opportunity, and as always, that’s an opportunity to sell something more than content. This started with YouTubers and celebrities who were at least somewhat established in the culinary world, using the clout they had acquired over the years to launch products based on their recipes and content; it made sense as a natural extension of their branding. With that additional relationship and seal of approval, these creators could compete with established brands, who despite more commercial presence, may not have the same personal connection that a creator establishes with their audience, and the perception of credibility that might lend to a product of their own creation. However, over time other creators realised that you don’t actually need any nutritional or catering experience, to use a personal relationship with their audience to sell these products, and most of the work can be done by someone else if you can just attach your name to it. We’ve seen this with brands like ZamFam, Prime, and… Lunchly, that, even those people have no attachment to the gastronomical world, they don’t need to, as long as they endorse it and attach their name to it. It’s a hollow way to play the game, but it has proven astoundingly successful for some influencers, who feel the need to add more zeros to their net worth. It’d be easy for me to hate on them, and in fact, many people have already, particularly in the case of products like Lunchly which clearly weren’t as well thought through as some believed, yet the bottom line is their nutritional value isn’t different enough to the usual supermarket slop many of us consume for me to say more than others have. Big YouTuber wants to make more money, it’s just not that deep… However, what if I were to tell you there was a creator that fit into neither of the categories that I just set aside. A person who definitely did have more to represent, than say the average creator, a person not without talent, or potential, a person who didn’t use her credibility to support a product, but actually created something interesting, and at least somewhat original that garnered support on its own merit, a person who, against all odds pushed her product into the commercial sphere, where it eventually reached the shelves of corporate giants like Walmart: an achievement that very few social media figures have ever pulled off. Now, what if I were to tell you that in spite of all this, her story has widely been perceived as a failure rather than a success, and that she occupies a place in the culture which is one more of collective disdain and repulsion, rather than respect. Maybe you’d be surprised, and you’d want to watch this video to find out more about how a figure can occupy two spaces at the same time, or maybe you already know who I’m talking about and just have a penchant for the retrospective, and in that case you are probably familiar with the TikTok creator known as Chef Pii.