How Retail Stores Manipulate You

Video Description

HELLO FRIENDS!! a bit of an experimental video here, but i hope you guys like it... Have you ever wondered why you always get lost in IKEA? Or why you can't leave Sephora without a hand full of lipstick swatches? Or why you just love hanging out at Target? I was curious... so I decided to do some research on how different retail stores manipulate you into spending more time at their stores, interacting with their products more, and therefore, spending more of you hard earned cash at their shops. We explored different tactics that Ikea, Target, Sephora, and Ulta use to lure customers in & keep them there until they make a purchase! This is the first of a 3-part series we're gonna be working on throughout the year! A big thank you to Jen Clinehens for helping us out with this video; make sure to check out her YouTube channel here: https://www.youtube.com/c/GrowLiketheGreatest Make sure to check out The Food Theorists' video on Grocery store manipulation here!! https://www.youtube.com/watch?v=EqviBPG2uPE This video is NOT sponsored!! Check out our merch shop here!! https://fiendishbehavior.com My Instagram: https://www.instagram.com/safiyany/ My TikTok: https://www.tiktok.com/@safiyany? Our livestreaming channel: https://www.youtube.com/safiyatyler Our YouTube Shorts channel: https://www.youtube.com/channel/UCLKQoTgt5BwFJJKWyeXHbig MUSIC Via AudioNetwork WRITTEN by Rachel Faulkner Safiya Nygaard PRODUCED & EDITED by Safiya Nygaard Tyler Williams Dayana Espinoza Jarvis Rooker GFX by Dayana Espinoza Other sources: Remus, Emily. “Disruptive Shopping: Women, Space, and Capitalism.” The American Historian, The Organization of American Historians Segran, Elizabeth. “Department Stores Were the Original Retail Startups. Now They're Headed for the Grave.” Fast Company, Fast Company, 1 May 2020. Glancey, Jonathan. “A History of the Department Store.” BBC News, BBC Smithsonian Magazine, “Why the Department Store Brought Freedom for the Turn of the Century Woman.” Smithsonian.com, Smithsonian Institution, 13 Mar. 2013 Mitchelson, Alana. “Why Is IKEA like a Maze? We Ask Its Design Boss.” The New Daily, 28 Aug. 2018 Ringen, Jonathan. “IKEA's Big Bet on Meatballs.” Fast Company, 10 Oct. 2017 Lubin, Gus. “Why Shopping at IKEA Is a Magical Experience like Nothing in the World.” Business Insider, 16 Jan. 2014 Waters, Carlos. “How Ikea Mastered the Gruen Effect.” Vox, 17 Oct. 2018 Collins, Lauren. “House Perfect.” The New Yorker, 26 Sept. 2011 Clifford, Catherine. “Meatballs and DIY Bookcases: The Psychology behind IKEA's Iconic Success.” CNBC, 5 Oct. 2019 Goldstein, Jacob. “'As Long as There's Human Life on Earth, a Strong IKEA Has Its Worth'.” NPR, 26 Sept. 2011 Jansson-Boyd, Cathrine. “How Ikea's Shop Layout Influences What You Buy.” BBC Worklife, BBC, 31 Jan. 202 Rosmarin, Remi. “A Study Breaks down Who Has the Best Prices between Amazon, Target, and Walmart in 5 Different Categories - Here's Where to Shop for What.” Business Insider, Business Insider, 31 July 2019 McMahan, Dana. “The 'Target Effect:' a Psychologist Explains Why You Can't Just Buy One Thing.” NBCNews.com, NBCUniversal News Group, 9 Nov. 2018 “Target Reveals Design Elements of Next Generation of Stores.” Target Corporate, 20 Mar. 2017 Bourg Carter, Sherrie. “Why Mess Causes Stress: 8 Reasons, 8 Remedies.” Psychology Today, Sussex Publishers, 14 Mar. 2012 Mead, Taylor. “Experts Confirm That It's Nearly Impossible to Buy One Thing at Target – Here's Why.” House Beautiful, House Beautiful, 20 Aug. 2018 McGrath, Lauren. “The Creepy Science behind Why You Love Target so Much.” Philadelphia Magazine, 23 June 2016, Young, Sarah. “A Consumer Psychologist Explains Why Every Beauty Shop Looks the Same.” The Independent, Independent Digital News and Media, 17 Nov. 2016 Thomas, Ellen. “How Ulta Is Resetting the Mass Beauty Shopping Experience.” WWD, 23 Mar. 2018 Brown, Rachel. “Erwin Winkler Talks Ulta Beauty's New Face.” WWD, 5 Aug. 2015 Gregory, Sean. “Want to Save Some Money? Shop without Touching.” Time, Time Inc., 3 Apr. 2009 Jaffe, Eric. “An Evolutionary Theory for Why You Love Glossy Things.” Fast Company, 21 Jan. 2014. CHAPTERS: 00:00 Intro 02:05 History Of Retail 4:55 Manipulated by Ikea 11:33 The Target Effect 16:58 Sephora & Ulta Get Their Revenge 22:30 Outro 23:32 Child Melts Down At Ikea