Video Description

Thank you to Blueland for sponsoring this video. Get 15% off your first kit at https://www.blueland.com/embersash BONUS CONTENT || Join the community at my Patreon https://patreon.com/AshleyEmbers for all behind-the-scenes content! SPOTIFY || https://open.spotify.com/show/7JoJYDwbvKSodEsW28WYDK?si=64d318594fab4b1f Find me on tiktok https://www.tiktok.com/@ashleyembers TIME STAMPS 00:00 - intro 01:36 - a right of passage 02:49 - blueland 04:37 - no market for preteens 10:46 - the end of preteen media 15:43 - 13+ advertising 19:02 - the value of the awkward stage 22:10 - overexposure to crisis 24:27 - final thoughts REFERENCES & RESOURCES Where have all the pre-teens gone? https://theface.com/life/pre-teens-trends-claires-teenagers-gen-z-tweens-instagram-shopping-culture Kids as Young as 8 Are Using Social Media More Than Ever, Study Finds https://www.nytimes.com/2022/03/24/well/family/child-social-media-use.html#:~:text=The%20survey%20found%20that%2064,social%20media%20at%20all%2C%20Ms Ads Served On Youtube Kids Content May Have Triggered Widespread Tracking Of Children Online: Report https://www.campaigncanada.ca/article/1855974/ads-served-youtube-kids-content-may-triggered-widespread-tracking-children-online-report#:~:text=Collecting%20children%27s%20personal%20data%20for,Privacy%20Protection%20Act%20(COPPA) Opinion | Social media is eliminating the awkward pre-teen years https://pittnews.com/article/172174/opinions/opinion-social-media-is-eliminating-the-awkward-pre-teen-years/ Teen Subcultures Are Fading. Pity the Poor Kids https://www.nytimes.com/2024/02/21/magazine/aesthetics-tiktok-teens.html Kids getting older younger: Are children growing up too fast? https://www.bbc.com/worklife/article/20220324-kgoy-kids-getting-older-younger Kids Don’t Have A Childhood Anymore, And It’s Our Fault https://medium.com/bits-of-brooklyn/kids-dont-have-a-childhood-anymore-and-it-s-our-fault-29a739f4cc4e The right call? B.C. school districts finalizing plans to restrict cellphone use https://vancouversun.com/news/local-news/bc-schools-cellphone-restrictions New Florida Law Aims to Get Kids Off Social Media. Will It Work? https://www.edweek.org/leadership/new-florida-law-aims-to-get-kids-off-social-media-will-it-work/2024/03 CONTACT ME My name is ashley, if you didn't know ;) https://www.instagram.com/ashley_embers_ Email: [email protected] Business Inquiries: [email protected] #genalpha #nomorepreteens #noawkwardphase #growinguptooquickly #preteens #parenting #videoessay #motherhoodinprogress