How The World's Most Expensive Colors Are Made

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The world's most expensive colors include a purple pigment made from snail shells and colored pencils that cost 14 times as much as Crayola's. But who's willing to pay sometimes thousands of dollars for these high-quality pigments, and what is behind their price tags? Business Insider visited factories, mines, and secret ateliers to see how different luxury colors are made. 00:00:00 - Intro 00:00:50 - Lapis Lazuli 00:11:30 - Tyrian Purple 00:22:34 - Henri Roche Pastels 00:37:02 - Colored Pencils 00:51:21 - Pantone 01:14:04 - Indigo 01:31:36 - Oil Paint 01:37:11 - Credits ------------------------------------------------------ #highend #pigments #luxurylifestyle #soexpensive MORE SO EXPENSIVE VIDEOS: Why Everything At The Airport Is So Expensive https://youtu.be/TTCDLykCk5I Why Gold Is More Expensive Than Ever https://youtu.be/HB4tp1lgx6M Why Pantone Colors Are So Expensive https://youtu.be/xnpyTNK4U9U Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How The World's Most Expensive Colors Are Made | So Expensive | Business Insider