How this bootstrapped provider hit $36M in revenue, with Marcus Olson

MSP Radio September 15, 2022
Video Thumbnail

MSP Radio

View Channel

About

No channel description available.

Video Description

Marcus Olson is the CEO and founder of Pliancy, a technology-enabled professional services company that helps growing startups scale their corporate IT. Marcus worked at several startups and realized that smaller companies lacked access to technology that could help them collaborate better, work faster, and communicate more effectively. He knew growth-stage companies could accelerate their missions and create meaningful change—with the right tools and the help of passionate technologists. Since launching 5 years ago, Pliancy has bootstrapped its way to $36 million in annual revenue and has over 125 employees in 7 offices across the U.S. Pliancy cultivates deep relationships based on trust, not transactions, and strives to put the human element back into IT. With a rare balance of technical knowledge, visionary ambition, and radical empathy, Marcus Olson is leading the charge into a new chapter where technologists are regarded as enablers of human potential. Part Two of this Interview: https://youtu.be/2FD85c5Nj-c/ ⏰ Story Duration: 00:00 Who is Marcus Olson 04:19 Is it intentional to not call yourself an MSP? 05:25 Tell us about Pliancy 06:34 Describe your contracts and customer relationships 08:02 How does acquisition work with no sales team? 09:22 How did you bootstrap the business? 14:41 What is your stack and how do you leverage the cloud? 17:19 How do your people spend their time? 20:24 What about standardization? I work to bring a new perspective to IT services. I regularly upload videos about the IT Services and MSP market. Get new updates on IT services and become a member of my YouTube community by subscribing. We welcome all your suggestions. If you have any ideas, please share them with me. Audience feedback helps drive the interviews and content of the channel. 📣 Please tell us what you think of this video ??? Your feedback is important! 👉👉 This channel is The Business of Tech and we suggest you subscribe to become a member of my YouTube community. ============================================== 👉 Subscribe to our channel. And press the bell🔔 icon. --------------------------------------------------------------------------------------------- ............................................................................................................... ⌚ SCHEDULE: ⌚ New Video Every Week ⌚ 👉 Don't forget to tell me your opinion in the comments below. Thank you for supporting “MSP Radio” you can follow us on the Social Media Links Below: 👉 Follow me. ❤ Facebook: https://www.facebook.com/mspradionews/ ❤ Instagram: https://www.instagram.com/mspradio/ ❤ Twitter: https://twitter.com/mspradionews/ ❤ LinkedIn: https://www.linkedin.com/company/28908079/ 🌍 Want to get the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ --------------------------------------------------------------------------------------------- 📺 Watch my previous videos 📺 🎬Weekly Show URL 🎬Weekly Show URL 🎬Learning to interact with the FBI with Special Agent in Charge Matthew J. DeSarno https://youtu.be/3ORvoWJtBeU 🎬 Implementing a system for employee fulfillment at work with James Laws https://youtu.be/OLhQr1fGkUo 🎬 A framework for delivering vCIO services with Stuart Holtby https://youtu.be/KLhNwgPxfoY --------------------------------------------------------------------------------------------- 📧 For Business Inquiries 📧 Mail: [email protected] --------------------------------------------------------------------------------------------- ⚠️ "DISCLAIMER:⚠️ This Channel DOES NOT Promote or encourage any illegal activities, all content provided by This Channel is meant for EDUCATION and ENTERTAINMENT only. We operate under an ethics statement posted at https://mspradio.com/ ⚠️ ⭐ Thanks a lot for watching this video⭐

You May Also Like

Upgrade Your Everyday

AI-recommended products based on this video

Loading...
Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

(28,846)
$21.99$17.99
FREE delivery Wed, Aug 20 on your first order
1K+ bought in past month
Loading...
Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running(Black)

Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running(Black)

(299)
$32.99
Prime
Loading...
Wireless Earbuds, Bluetooth 5.4 Headphones HiFi Stereo with 4 HD Mic, 50H Playtime Bluetooth Earbuds with LED Display, IPX7 Waterproof Wireless Earphones, Touch Control Ear Buds,USB-C White

Wireless Earbuds, Bluetooth 5.4 Headphones HiFi Stereo with 4 HD Mic, 50H Playtime Bluetooth Earbuds with LED Display, IPX7 Waterproof Wireless Earphones, Touch Control Ear Buds,USB-C White

(228)
$26.99
Prime
Loading...
Wireless Earbuds, Bluetooth Ear Buds 5.4 Mini HiFi Stereo with 4 ENC Noise Cancelling Mics Wireless Headphones, in Ear Earphones 40H IP7 Waterproof, USB C, Bluetooth Earbuds for Sports, Gym, Rose

Wireless Earbuds, Bluetooth Ear Buds 5.4 Mini HiFi Stereo with 4 ENC Noise Cancelling Mics Wireless Headphones, in Ear Earphones 40H IP7 Waterproof, USB C, Bluetooth Earbuds for Sports, Gym, Rose

(323)
$31.99
FREE delivery Wed, Dec 3 on your first order
500+ bought in past month
Loading...
soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

soundcore P31i by Anker, Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Wireless Earbuds, Bluetooth Earphones, Spatial Audio, Fast Charging, IP55 ClimatePartner certified

(105)
$39.99
FREE delivery Thu, Nov 27
Loading...
Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

(2,652)
$81.37$76.36
FREE delivery Sep 29 - Oct 2
Loading...
Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

(26)
$30.13
FREE delivery Tue, Sep 23 on your first order
Loading...
FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

(198)
$59.99
FREE delivery Sun, Aug 10
100+ bought in past month
Loading...
AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

(55)
$41.99
PrimeFREE delivery Sat, Jun 14
Loading...
Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

(42)
$59.99
FREE delivery Thu, Jun 19
100+ bought in past month
Loading...
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

(980)
$39.99
FREE delivery Sun, Sep 21
300+ bought in past month
Loading...
Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

(683)
$74.08$59.47
FREE delivery Jun 13 - 18
Loading...
Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

(651)
$44.99
PrimeFREE delivery Sun, Jun 15
Loading...
2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping
Amazon's Choice

2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping

(1,128)
$15.99
FREE delivery Sat, Jun 14 on your first order
Loading...
GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

(334)
$42.99
FREE delivery Thu, Oct 16
1K+ bought in past month
Loading...
YMZ Smart Watch for Men Women, IP68 Waterproof, Bluetooth Calling, Fitness Tracker, Sleep Monitoring, 1.85'' DIY Dial, AI Built-in, 100+ Sports Modes, 7 Days Battery, Compatible with Android & iPhones

YMZ Smart Watch for Men Women, IP68 Waterproof, Bluetooth Calling, Fitness Tracker, Sleep Monitoring, 1.85'' DIY Dial, AI Built-in, 100+ Sports Modes, 7 Days Battery, Compatible with Android & iPhones

(331)
$49.99
FREE delivery Thu, Jun 19
1K+ bought in past month
Loading...
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

(980)
$39.99
FREE delivery Sun, Sep 21
300+ bought in past month
Loading...
Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

(182)
$49.99
FREE delivery Fri, Oct 31
2K+ bought in past month
Loading...
Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS
Best Seller

Smart Watch for Men Women with Bluetooth Call, Alexa Built-in, Heart Rate & Sleep Monitor, 1.83" DIY Dial Fitness Watch with 100+ Sport Modes, IP68 Waterproof, Compatible with Android iOS

(142)
$44.99
FREE delivery Tue, Oct 21
Loading...
Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

(24)
$206.57$200.61
FREE delivery Jun 13 - 17
Loading...
Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

(7,808)
$71.52
PrimeFREE delivery Sat, Jun 14
Loading...
Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

(119)
$167.81
FREE delivery Jun 16 - 20
Loading...
Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

(269)
$35.99$28.90
PrimeFREE delivery Sat, Jun 14
Loading...
Ninja Air Fryer Pro 5-in-1, 5 QT Capacity, Air Fry, Bake, Roast, Reheat, and Dehydrate, Air Crisp Technology, Nonstick Basket & Crisper Plate, Grey, AF142C

Ninja Air Fryer Pro 5-in-1, 5 QT Capacity, Air Fry, Bake, Roast, Reheat, and Dehydrate, Air Crisp Technology, Nonstick Basket & Crisper Plate, Grey, AF142C

(650)
$100.99
FREE delivery Thu, Oct 16
500+ bought in past month
Loading...
Glass Oil Sprayer for Cooking, 180ml Olive Oil Sprayer Bottle with Brush, Olive Oil Spray Mister, Kitchen Gadgets Accessories for Air Fryer, Canola Oil Spritzer (GREY)

Glass Oil Sprayer for Cooking, 180ml Olive Oil Sprayer Bottle with Brush, Olive Oil Spray Mister, Kitchen Gadgets Accessories for Air Fryer, Canola Oil Spritzer (GREY)

(2,436)
$7.99
FREE delivery Mon, Jun 16 on your first order
Loading...
Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

(0)
$36.99
FREE delivery Aug 18 - 28
Loading...
Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

(11,679)
$14.99
FREE delivery Sat, Jun 14 on your first order
500+ bought in past month
Loading...
JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

(197)
$15.99
FREE delivery Sat, Jun 14 on your first order
100+ bought in past month
Loading...
TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(0)
$10.76
FREE delivery Thu, Oct 16 on your first order
2K+ bought in past month
Loading...
TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard
Best Seller

TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(61,696)
$10.76
Prime
2K+ bought in past month
Loading...
JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

(0)
$9.29
FREE delivery Jun 20 - Jul 4
Loading...
Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

(0)
$26.93
FREE delivery Jun 19 - Jul 2
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(50)
$39.99
PrimeFREE delivery Sat, Jun 14
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(649)
$39.99
PrimeFREE delivery Sat, Jun 14