How to ACTUALLY Grow on Social Media in 2025 (Evidence-Based)

Kallaway February 26, 2025
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About

I help builders grow their businesses faster. I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Nvidia, Salesforce, and countless tech startups. On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue. I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel. If you want to build a YouTube channel like mine: https://kallaway.co/youtubeacademy I'm also building a software tool to help all creators make better content, faster: https://sandcastles.ai If you want to improve your content, I put together a free 5 day email course breaking down my content virality formula I used to drive billions of views: https://viralityblueprint.com

Video Description

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai Join my free community for business owners learning content (30K+ members, 60 free tutorials: https://skool.com/wavyworld In this video, I breakdown the evidence-based 3 step framework for actually growing on social media. As always, I tried to dissect this into the simplest component parts and explain tactics and theory for how to execute against each. I'm telling you, the bar is so low. If you can just focus on serving a single audience with consistently valuable videos, you can change your life in 12 months. WavyWorld (My free short-form community for creators & entrepreneurs): If you're interested in learning how to level up your own videos, I made a free community with videos like this one. Here's a free invite link: https://skool.com/wavyworld Video Time Stamps: 0:00 Intro 1:17 Step 1a: Why videos? 3:18 Step 1b: What is a "valuable" video? 4:37 Step 1c: Where do valuable ideas come from? 5:46 Step 1d: What is a "single audience avatar?" 7:54 Step 1e: What is the "Triangle of Consistency?" 10:49 Step 2a: What is The Fan Funnel? 13:44 Step 2b: What are 5 ways to turn strangers into superfans? 17:36 Step 3: How to activate the algorithm to help you? 20:18 Bonus: What are the 3 reasons why you'll fail? ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department (https://content.game) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8 • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9 ---------- Follow me (1M+: followers) For Tech & AI: • Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech • YouTube: https://youtube.com/@kallaway • Tiktok: https://tiktok.com/@kanekallaway For Content/Marketing Strategy: • Instagram: https://www.instagram.com/kallawaymarketing • YouTube: https://www.youtube.com/@kallawaymarketing Other: • LinkedIn: https://linkedin.com/in/kanekallaway • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway • Blueprint (newsletter for entrepreneurs): https://blueprint.game • WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld