How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

Video Description

Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps 0:00 Intro 00:37 Introduction to AI Apps and User Acquisition 10:26 Product-Led Growth 13:17 ASO (Apple Search Optimization) 21:01 Organic Social Growth Hacks 33:38 Paid Ads Strategy 40:17 Creating Ads at Scale with AI Tools 1) Three main strategies to grow mobile apps: • TikTok/Instagram organic growth • Paid ads (FB, TikTok, Google) • Apple Search Optimization (ASO) • Each has its pros and cons. 2) ASO (Apple Search Optimization) 101: • Find keywords with high volume, low competition • Put keywords in app title • Optimize app store page conversion rate • Get reviews & high initial download velocity • Pro tip: Use AppFigures to research keywords & opportunities 3) Organic social growth hack: • Create native-looking content (not ads) • Integrate app naturally into videos • Post consistently across platforms • Leverage micro-influencers for reach • Example: Travel buddy app crushing it with wanderlust reels 4) Paid ads strategy: • Test THOUSANDS of ad variations • Use AI to scale ad creation (tools like @ArcAdsAI) • Iterate on winning formats • Localize ads for different markets • Key insight: AI makes testing 1000s of ads feasible for small teams 5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app • Found trend on Reddit/TikTok • Built simple AI-powered app • Leveraged micro-influencers for organic growth • Iterated on viral formats • Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$ 6) Monetization hack: Niche down existing app ideas • Examples: a) Dating apps for specific demographics b) Bible app for women c) Plant identifier for specific countries • Smaller audience, but higher conversion rates & less competition 7) AI is leveling the playing field: • Easier to build MVP with ChatGPT • Faster ad creation & testing • Quick localization for global markets • You don't need VC $ to compete with big players anymore! 8) Key takeaway: Success = Product-Market Fit + Execution • Find proven demand (ASO, trends) • Add AI "sizzle" to existing concepts • Execute relentlessly on product & marketing • Test, iterate, scale Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROMAIN ON SOCIAL X/Twitter: https://x.com/rom1trs Arcads AI: https://www.arcads.ai/