How To Make Great Ads? Karthik Srinivasan | The Whole Truth of Marketing

Video Description

If you want to stay updated on the what’s happening in the world of marketing, you need to follow Karthik Srinivasan on LinkedIn. In this conversation, we dive into key topics like what makes a great ad, how to build a personal brand, and whether media monoculture is truly dead. Join us for this insightful discussion, and use the chapter markers below to jump straight to your favorite topics! Chapters - Here’s your corrected list with consistent formatting and typo fixes: Chapters: 01:15 – What is Marketing? 02:00 – What is Branding? 15:35 – What makes a good ad? 18:06 – Death of Media Monoculture 21:52 – Dog bites man vs. Man bites dog 24:10 – Is content the new advertising? 36:26 – What is personal branding? 38:42 – Can a fake personal brand survive? 39:40 – Finding anchor groups for your content 44:22 – Why is there “Bombay” in so many brand names? 46:01 – The story of Madras checks 48:56 – Differentiating between personal brand and corporate brand 56:40 – Why does Shashank feature in all The Whole Truth ads, and why should other founders too? 1:00:00 – 50 windows vs. 5 windows framework 1:01:00 – Do influencers really work? And why? 1:08:00 – Karthik’s favorite campaign that he worked on 1:13:00 – Ad review Let me know if you need any further refinements!