Video Description

AI is reshaping how buyers discover and interact with brands, requiring marketers to rethink traditional funnel-based strategies. In this session, we’ll explore HubSpot’s Loop Marketing Framework, built to help marketers adapt to this new reality. You’ll also get a deep dive into Answer Engine Optimization (AEO), including how HubSpot evolved its approach after finding that AI-referred traffic converts better than traditional search. Stay tuned to HubSpot Live for more full sessions, insights, and keynotes from GROW Europe 2025. Speaker: Aja Frost, Sr. Director of Global Growth, HubSpot 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot