How Trinny Woodall Built Trinny London Into A $74 Million-A-Year Company

Video Description

Trinny Woodall spent two decades as a British television star and fashion advisor in “What Not To Wear,” but she’d always harbored a love for skincare and beauty. In 2017, at 53, she launched Trinny London, a makeup and skincare company that she partially funded by selling the designer wardrobe she’d worn as a television host. The direct-to-consumer brand took off during the pandemic, thanks in part to Woodall’s candid social media presence and makeup tutorials. It is now shipping to customers in 170 countries, has retail stores in Europe, the U.K., Australia and the U.S. Woodall sits with ForbesWomen Editor Maggie McGrath at the Nasdaq MarketSite in New York to discuss how she built the company. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:00 Introduction 2:28 About Trinny London The SkinCare Brand 6:32 What Does Social Media Analytics Tell You When Building A Fashion/Skincare Brand? 11:33 Trinny Woodall's Top Marketing Secrets 14:37 How Trinny Woodall Decides To Invest Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.