How Warby Parker Grew From Eyeglasses Upstart To $1.8 Billion Business

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In 2010, Warby Parker disrupted the $150 billion global eyewear industry with a pair of $95 glasses. Started by four business school students, the pioneering direct-to-consumer eyewear brand has now sold millions of pairs of glasses, both online and in 269 brick-and-mortar stores across the U.S. and Canada. It brought in nearly $670 million in revenue last year, and currently boasts a market value of $1.8 billion. Produced and Shot by: Tasia Jensen Managing Producer: Beatriz Bajuelos Editor: Marisa Forziati Additional Camera: Lauren Shamo, Gene Kim Animator: Gene Kim Reporter: Tom Huddleston Jr. Senior Production Manager: Kathy Mavrikakis Narrator: Nicolas Vega Additional Footage: Warby Parker, Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Get started today: https://cnb.cx/3UOzuv7 Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #FounderEffect How Warby Parker Grew From Eyeglasses Upstart To $1.8 Billion Business