HubSpot's Dharmesh Shah: Build your culture like a product | Masters of Scale

Video Description

Your company’s culture is the bedrock of everything you do. So you can’t afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team. This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures. In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested. You can listen to the podcast episode here: https://listen.mastersofscale.com/Dharmesh_Shah Follow the Masters of Scale podcast: https://listen.mastersofscale.com/follow Subscribe to the Masters of Scale Newsletter: https://hubs.la/Q01RPQH-0 #tech #entrepreneur #entrepreneurship #businesslessons #business #businessleadership #business #founder #founders #founderstories #founderstory #mastersofscale #reidhoffman #startup #startups #startupstories #buildingabrand #brand #brandbuilding #businessowner #businessgrowth #businesssuccess On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.