I Made 367 Videos and Here's What I Discovered
Kallaway
@kallawaymarketingAbout
I help builders grow their businesses faster. I've spent the last few years obsessing over content strategy, distribution & growth. I currently generate 30M views/month on my personal channels (1B+ views total) and have worked with brands like Meta, Google, Adobe, Nvidia, Salesforce, and countless tech startups. On this channel, I breakdown marketing playbooks & content strategies for growing businesses from $1 to $100M in revenue. I like to go broad (psychology) and deep (tactics). If you're looking for ways to grow your business faster, you'll like this channel. If you want to build a YouTube channel like mine: https://kallaway.co/youtubeacademy I'm also building a software tool to help all creators make better content, faster: https://sandcastles.ai If you want to improve your content, I put together a free 5 day email course breaking down my content virality formula I used to drive billions of views: https://viralityblueprint.com
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Video Description
Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai Join my free community for business owners learning content (30K+ members, 60 free tutorials: https://skool.com/wavyworld In this video, I break down the 8 brutal truths I wish knew about content and social media from the beginning. I wish more people were straight up, direct, and tactical with content advice so I'm trying my best to be. Please leave feedback in the comments if videos like these are helpful! Today's Sponsor (Spotter Studio): https://sptr.la/kallaway WavyWorld: If you're interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here's a free invite link: https://skool.com/wavyworld Video Time Stamps: 0:00 Intro 0:26 Truth 1: Virality Can Be Engineered 2:44 Truth 2: People Aren't In It For You 3:53 Truth 3: Ideas Matter Way More Than You Think 7:10 Truth 4: Storytelling Is The Lost Art That Builds Cults 8:52 Truth 5: Editing Matters Way Less Than You Think 9:55 Truth 6: Spend More Time On Your Visual Hook 11:52 Truth 7: These Are The Metrics That Actually Matter 13:24 Truth 8: Just Use This Content Formula ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department (https://content.game) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8 • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9 ---------- Follow me (800K+: followers) For Tech & AI: • Instagram: https://instagram.com/kallaway • YouTube: https://youtube.com/@kallaway • Tiktok: https://tiktok.com/@kanekallaway For Content/Marketing Strategy: • Instagram: https://www.instagram.com/kallawaymarketing • YouTube: https://www.youtube.com/@kallawaymarketing • Tiktok: https://tiktok.com/@kallawaymarketing Other: • LinkedIn: https://linkedin.com/in/kanekallaway • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway • Blueprint (newsletter for entrepreneurs): https://blueprint.game • WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld
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