Inside Nike's worst crisis ever

Video Description

Why Nike stock is plummeting Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://www.storyblocks.com/SearchParty Join the Newpress waitlist here: https://newpress.com/ Nike didn’t just sell shoes–it shaped global culture. So how did the world’s most iconic sports brand end up in a slump? This video unpacks the product stumbles, athlete breakups, and marketing misfires that pushed Nike into its biggest identity crisis in decades. From shifting consumer tastes to fiercer competition, we break down what happened and what it will take for Nike to get its edge back. Welcome to Search Party! Search Party is a new, independent, video news show that combines experienced journalism and visual design to decode the most complex stories in international sports and geopolitics. Subscribe and turn on notifications 🔔 so you don't miss any videos: https://www.youtube.com/@SearchParty Become a Search Party Original member today: https://www.youtube.com/channel/UC7KbIaEOuY7H2j-cvhJ3mYA/join Check out our other channels: Johnny Harris: https://www.youtube.com/@johnnyharris Christophe Haubursin’s Tunnel Vision: https://www.youtube.com/@christophe All the music for this video was created by our in-house composer Tom Fox and is available to license or just to listen to on our music channel: https://www.youtube.com/@tomfoxcatalog About: Search Party is led and produced by Sam Ellis, a journalist, director, editor, and animator based in New York City. For more than 6 years, Ellis produced the hugely popular video series, Vox Atlas, for which he earned an Emmy nomination. He specializes in breaking down the most complex new stories and presenting them with a refreshing, accessible, and engaging visual style. He’s produced explainers on some of the world’s thorniest geopolitical stories; from corruption scandals in Latin America, conflict in the Middle East, and the rise of China, to the world of sports; the Monaco Grand Prix, the FIFA corruption scandal, and the 100-foot waves of Nazaré, Portugal. Ellis has also directed multiple episodes of TV; notably on Netflix’s ‘Explained’ and HBO Sport’s ‘Level Playing Field’. Got story ideas or tips? Reach out to the team at: Twitter: https://twitter.com/swellis_ Email: [email protected]