Inside the flop that changed Apple forever

Video Description

Apple’s Macintosh, released in 1984, is celebrated for ushering in a new era of user-friendly computing. But! The Mac owes a lot to its lesser-known, older sister Lisa. Here’s how the Lisa, while seen as a flop today, used clever interface design to welcome everyone into the personal computer era. Though as new technologies like AR, VR, and AI chatbots arrive, are we finally leaving Lisa’s legacy behind? #Apple #Technology #History Read more: http://bit.ly/3UdVXAW 00:00 Intro 00:37 Computers of the 1970’s 01:13 The Beginning of GUIs 01:40 Xerox PARC’s Alto Computer 02:10 Other Tech Inspirations for Apple 02:42 Goals behind the Apple Lisa 03:20 Hands-on with a Lisa 04:35 Developing the Lisa with Bill Atkinson 06:22 Introducing Macintosh 07:06 Lisa vs Macintosh 07:24 Countdown of switching applications on a Macintosh 08:15 What the ‘Desktop Metaphor’ means now 09:28 Final thoughts with Bill Atkinson The Verge’s sponsors play an important role in funding our journalism but do not influence editorial content. For more information about our ethics policy, visit https://www.theverge.com/ethics-statement. Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Follow on TikTok: http://bit.ly/42VeCVU The Vergecast Podcast: https://pod.link/430333725 Decoder with Nilay Patel: http://apple.co/3v29nDc More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to The Vergecast on YouTube, new episodes on Wednesday and Friday: https://bit.ly/3I6nJtz