Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
The Consumer Behavior Lab
•
June 25, 2025
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Pre-order Richard and MichaelAaron’s new book Hacking the Human Mind wherever books are sold: https://www.amazon.com/Hacking-Human-Mind-behavioral-science/dp/1804091324 In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.
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