Jessie Reyez REVEALS the Strategy Behind a Music Industry Come-Up

The Manager's Playbook December 3, 2024
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Grammy-Nominated artist Jessie Reyez discusses with her artist manager (and me her former manager) about her music industry success. We reveal the secrets behind music industry success, her amazing ability to craft massive global hit records, and continuously grow her music business empire. Jessie, Byron Wilson and myself (her former manager) pull back the curtain on the highs, the lows, and the untold stories of her journey on The Manager’s Playbook Podcast. From a small dream to 5 billion streams writing massive hits in the music industry with legends like Eminem, Lil Wayne, Calvin Harris, Dua Lipa to surviving the relentless grind of the industry, Jessie lays it all on the line as she gets brutally honest about the music business. Discover the secrets behind her rise: This Grammy-Nominated artist reveals tips to succeed in the music industry like trust issues that fueled her drive, the unshakable work ethic that set her apart, and the tight-knit team that helped her break barriers. Hear firsthand how she navigated label bidding wars, stood her ground, and built a career defined by authenticity and raw talent. This episode goes beyond the surface, diving deep into the significance of breaking the rules, the art of negotiation, and why adaptability is the ultimate superpower in an ever-changing music landscape. Whether you’re an artist, a manager, or a fan, you won’t want to miss this inside look at what it takes to thrive at the highest level. Ladies and gentlemen, A Conversation Like This Does not Come Cheap. 00:00 "I'd be Dead" 00:15 Introducing Byron Wilson & Jessie Reyez 03:27 Understanding the Music Business 06:46 Building a Team and Overcoming Challenges 08:00 Growth on the Stage and Evolution as a Performer 13:48 Getting out of the Comfort Zone 15:00 Breaking Out and Becoming a Household Name 19:59 How Important is Work Ethic? 21:19 The Remix Project and Early Collaborations 25:05 Shoutout to King Louie 29:10 Momentum is so Important 31:08 Chicago Love and Toronto Coming Around 32:58 Chance & Pat Change the Game 35:09 Jermī Gives the Stamp of Approval 37:15 Refusing the "L" & Redefining Success 38:50 The Birth of 'Figures' and Its Impact 42:14 The Artist-Manager Dynamic 45:40 The Bidding War, Label Negotiations, & Respect 51:54 The Importance of a Strong Team 01:06:23 Challenges with Record Labels 01:08:06 Adapting and Overcoming 01:11:42 Studio Process and Songwriting 01:14:48 Is Jessie allergic to hits for herself? 01:17:15 Navigating Stress and Self-Preservation 01:17:44 The Unspoken Fears of Success 01:18:54 The Importance of Community and Understanding 01:23:11 The Blessing of COVID Break 01:26:33 Balancing Family and Career 01:28:16 The Role of Sacrifice in Success 01:36:26 Marketing Strategies and Artist Authenticity 01:54:26 Making It Your Own: The Creative Process 01:54:47 Collaborating with Black: The Story Behind the Feature 01:55:24 Tour Stories: The Highs and Lows 01:57:13 The Iconic Verse: 6lack's Contribution 02:03:57 Working with Eminem: A Dream Come True 02:09:32 Calvin Harris Collaboration: From Mixtapes to Hits 02:19:09 Book Recommendations and Final Thoughts Subscribe for more insider stories and industry tips from the people who shape the sound of today. To schedule a consultation with Mauricio Ruiz book at: https://calendly.com/themanagersplaybook If you have any questions or need further assistance, feel free to reach out to [email protected] Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.beehiiv.com/c/subscribe Instagram https://www.instagram.com/mauroisruiz/ TikTok https://www.tiktok.com/@managersplaybook Facebook https://www.facebook.com/mngrsplaybook X https://www.twitter.com/mngrsplaybook LinkedIn https://www.linkedin.com/company/the-managers-playbook Snapchat https://snapchat.com/t/bCaZ8cvw Website https://mngrsplaybook.com Host: Mauricio Ruiz Producer: Mauricio Ruiz Channel Management: Jermelle Bahadosingh Production Company: 8 Til Faint Studio: Startwell Toronto #MusicIndustry #ArtistManagement #TheManagersPlaybook #ByronWilson #MauricioRuiz #JessieReyez #MusicBusiness #BehindTheScenes #TheManagersPlaybookPodcast

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