JPMorgan’s Playbook for a 10-15% Correction (or Worse) — ft. Michael Cembalest | Prof G Markets

The Prof G Pod – Scott Galloway November 21, 2025
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The Prof G Pod – Scott Galloway

@theprofgpod

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NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in tech, business, and investing with unfiltered insights, bold predictions and thoughtful advice. Podcasts include Markets with co-host Ed Elson, Raging Moderates with co-Host Jessica Tarlov, Prof G Conversations and Office Hours with Prof G.

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This week on Prof G Markets, Ed Elson and Scott Galloway are joined by Michael Cembalest, the Chairman of Market and Investment Strategy for J.P. Morgan Asset & Wealth Management, to discuss how J.P. Morgan is approaching the AI bubble. He weighs in on how violent the correction will likely be, shares how he’s preparing for a “profit taking spark,” and unpacks his top risks for 2026. Subscribe to our Markets Newsletter! https://links.profgmedia.com/markets-newsletter Order "Notes On Being A Man" now! https://amzn.to/4nl4VKo Note: We may earn revenue from some of the links we provide. Timestamps: 00:00 - Today’s number 00:55 - Today’s episode 04:40 - Interview with Michael Cembalest 04:54 - What are your reactions to what Aswath said on the podcast? 09:06 - What do you think about the fears of an AI bubble and how are you at JP Morgan thinking about it? 12:28 - What do you think of the idea that markets are now fragile and overly reliant on about ten companies? 16:45 - Is it wrong that the other hyperscalers are beginning to raise record amounts of debt? 19:33 - Do you agree that there’s a bubble but disagree with the extent and scale of the damage we’re going to see? 21:35 - Ad Break 22:55 - What do you make of the idea that the government might step in to support the Magnificent 10’s capex? 26:59 - What is your recommended asset reallocation other than just going into cash? 29:05 - What does a balanced or more defensive portfolio look like? 30:14 - How is tech valued at a large, in terms of paying you for the risk? 32:02 - How do we put this in the context of all of history and what does this look like compared to previous cycles? 38:19 - Do you see this as a turning point where we either get labor-market chaos or lower tech valuations? 43:00 - Ad Break 44:26 - What else should we know in terms of risks? 50:13 - Could you describe global fragmentation and inflation for us? 52:38 - What are you thinking about in terms of the Supreme Court ruling on tariffs right now? 53:28 - Do you think there might be a ruling where they have to pay back the tariffs to the companies the tariffs were imposed on? 55:37 - For someone who has a regular portfolio, what is your general advice going into 2026? 58:02 - Can you make the bull case for 2026? 01:00:29 - Break 01:00:38 - FInal thoughts 01:05:11 - Credits Subscribe to Prof G Markets on Spotify: https://links.profgmedia.com/markets-spotify Got a question for Prof G? Get answers on TikTok: https://links.profgmedia.com/tiktok Want more Prof G? Check out everything we're up to at: https://links.profgmedia.com/home #business #news #tech #financemotivation #stockmarket #profg #scottgalloway #profgmarkets #ai #earnings #stocks #inflation #investmentstrategies #investment #investing #gdp #podcast #recession #tariffs #ratecut #fed #trump #presidenttrump

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